multifamily women podcast lauren stinson (1)

Enhancing Multifamily Operations with AI, Automation, and Strategic Marketing

On this episode of the Multifamily Women® Podcast, Host Carrie Antrim introduces the new Vice President of Strategic Marketing and Media for Multifamily Leadership, Lauren Stinson.


Dive into the heart of intentional marketing and uncover how a well-crafted story can elevate your brand and foster deep connections with your audience. Lauren shares actionable tips on leveraging storytelling to create emotional bonds, build loyalty, and stand out in a competitive landscape. Imagine transforming your marketing efforts into a narrative that resonates and engages—this episode reveals exactly how to achieve that.

The discussion also explores the role of automation and AI in multifamily and how it can be utilized in enhancing business operations. Learn how these tools can streamline processes such as content creation and customer engagement, freeing up your team to focus on strategic tasks that drive growth. Hear real-world examples of how automation and AI can optimize your marketing efforts, ensure brand consistency, and improve SEO strategies.

In addition, the episode highlights the upcoming Multifamily Women® Summit, an event that brings together industry leaders to share insights, network, and collaborate. This episode offers a glimpse of the valuable discussions and strategies you can expect at the Summit.

Don’t miss this episode of the Multifamily Women® Podcast. Gain valuable knowledge on marketing strategies, storytelling, and the use of automation and AI to enhance your business operations and lead with confidence in the multifamily industry.

Connect with Multifamily Women®:

Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Multifamily Women® Summit: https://multifamilywomen.com/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/

multifamily women podcast mri software update

Meet the Sponsors Series – Trends and Insights in the Multifamily Industry with MRI Software

In this episode, host Carrie Antrim engages Katie Battig and Liz Findura from MRI Software in a nuanced discussion about the company’s initiatives in fraud prevention and their exploration of AI technology within the real estate sector. While AI often floats around as an industry buzzword, the conversation delves into how MRI Software is actively incorporating it as a tool aimed at supporting organizational efficiency.

multifamily women podcast jennifer carter

Empathy & Innovation: The Dual Engines of Multifamily Success with Jennifer Carter

In today’s episode of the Multifamily Women® Podcast, host Carrie Antrim sits down with Jennifer Carter, the Customer Advocacy Manager at HappyCo, to delve into the twin pillars of empathy and innovation that are transforming the multifamily industry. Jennifer’s rich cross-industry background empowers her with unparalleled insights, and today she’s sharing them exclusively with you.

multifamily women podcast pfister faucets

Unlocking Value in Multifamily: The Pfister Advantage in Design and Utility

As part of our Multifamily Women® Summit, we share time with innovative brands as part of our “Meet the Sponsors” series that showcases those brands that are supporting the platform to advance technology, innovation, leadership, and investments.

This episode features a discussion with Shannon Irby, the National Account Manager for New Construction at Pfister Faucets. Pfister is a brand that actively supports the platform, promoting technology and innovation within the industry.

Renowned globally for their product innovation, design, and value, Pfister’s designers are based in California, surrounded by forward-thinking designs from various industries such as automotive, aeronautics, computers, and fashion. By following trends in fashion, home design, and car manufacturing, among others, Pfister crafts new and exciting products.

Pfister also prioritizes practical innovation, ensuring their multifamily products are easy to install, clean, and use in everyday life. Working closely with multifamily developers and owners, Pfister tailors their offerings to each customer’s needs, whether that means providing a wide range of options or simplifying the selection process. In essence, Pfister is a full-service manufacturer that offers a diverse range of products, from entry-level to designer custom products for multifamily developers and owners.

Timestamps:
[00:05:13] Push and Seal drain innovation for multifamily properties.
[00:06:03] Practical innovation for everyday life using Pfister Faucets and other multifamily products.
[00:10:02] Pfister’s origin story.
[00:13:14] American Plumber Stories – Pfister’s Web Series.
[00:17:55] Inspiring the next generation of leaders.

Connect:
Shannon Irby Email: [email protected]
Shannon Irby LinkedIn: https://www.linkedin.com/in/shannon-irby-9a1039a/
Pfister Faucets: https://www.pfisterfaucets.com/
American Plumber Series: https://www.americanplumberstories.com/

Connect with Multifamily Women®:
Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Multifamily Women® Summit: https://multifamilywomen.com/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/

multifamily women podcast realpage

The Future of Multifamily: An Insider’s View with RealPage Industry Principals

On today’s episode, host Carrie Antrim talked with Krista Hurley and Talisa Dever who are both seasoned Industry Principals at RealPage. When it comes to leveraging technology to drive efficiencies and increase ROI, these women are the go-to authority. They have been instrumental in shaping innovative strategies that have not just disrupted but transformed the way we think about property management and resident engagement.

linkedin multifamily women podcast amber tran (1)

Bridging The Gap Between Operational Performance And Financial Impact With Amber Tran

In this episode of the Multifamily Women® Podcast, host Carrie Antrim interviews Amber Tran, Product Designer at Vizibly. This episode is part of our “Meet the Sponsors” Series where we get to know the brands creating the most forward-thinking innovations in software and technology to offer solutions for multifamily property management and ownership to become more efficient and successful.

Amber shares her insights on user-centered design and how it can be applied to the world of multifamily property management. She discusses her role at Vizibly and the importance of designing experiences that add value to the end user.

The success of a design or product in property management is measured by its ability to provide a user experience that caters to the needs of property managers. Amber emphasizes the importance of a simplified user interface that is still complex enough for power users, aiming to strike a balance where technology is useful and enhances property managers’ efficiency.

Technology is not meant to replace jobs but rather to support and enhance human efficiency. Amber addresses the fear that technology will replace jobs, clarifying that it is more of a transition. The purpose of technology in this context is to provide property managers and on-site teams with more time to focus on building relationships.

While technology can automate tasks and streamline processes, it cannot replace the human touch and understanding necessary in property management. The goal of technology is to give property managers more time and enable them to be faster and more efficient. The success of a design or product in this context is measured by its ability to improve outcomes, processes, and user experience.

Timestamps:
[00:01:43] Being a product designer in the multifamily industry.
[00:06:01] Designing for different user groups.
[00:07:18] Fail fast and learn fast.
[00:12:08] User-friendly multifamily budgeting with Vizibly.
[00:15:48] Software design and budgeting.
[00:19:36] Decision intelligence and user feedback with Vizibly.
[00:23:16] Budgeting stages and user feedback.
[00:26:10] Multifamily Women® Leadership Series.

Resources:
Amber Tran on LinkedIn: https://www.linkedin.com/in/ambertran7/
Vizibly: https://www.vizibly.io/

Connect with Multifamily Women®:
Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Multifamily Women® Summit: https://multifamilywomen.com/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/

linkedin multifamily women podcast ashley lipp (2)

Empowering Leadership and Re-Imagining Team Structures with Ashley Lipp

In this episode of the Multifamily Women® Podcast, host Carrie Antrim and Ashley Lipp, VP of Residential Property Management at Lloyd Companies, discuss the importance of cultivating a strong relationship with oneself as a leader, and how new leaders often underestimate the significance of this internal connection. It is stressed that without a healthy relationship with oneself and a commitment to self-honesty, it is unlikely for a leader to inspire and motivate others.

angela flick multifamily women

Driving Change in Multifamily: Angela Flick on Adapting and Innovating

On this episode of the Multifamily Women® Podcast, host Carrie Antrim speaks with Angela Flick, Vice President of Strategic Solutions at Mack Property Management. Angela has extensive experience in the industry, having worked for Greystar, Riverstone Residential Group, and ConAm Management. Angela is a member of the Multifamily Innovation® Council and loves talking about prop-tech and innovation.

Women's Influence at the Executive Level

Women’s Influence at the Executive Level

Turns out change management is a critical step in inspiring innovation within a company. Understanding how to leverage and integrate both typically male and female behaviors will be the path to modern leadership norms and success in a tech-led world. In this conversation with Kaycee Kisling and Kim Senn Cross, we dive deep into what executive women are doing to continue to engage their teams.

taking Control of the Company from A to Z

Taking Control of the Company from A to Z

How do you take control of a company from A to Z? Leading a company or team requires you to make sudden shifts from marketing meetings, to HR, to discussing financial transactions, and everything in between. Cindy Fisher and Georgianna Oliver look at the full enterprise of running a company, department, or team and how with a strategic vision, top leaders are getting people involved when they may not understand the overall strategy.

linkedin multifamily women podcast cari skrdla

Focusing Your Mind to Achieve Your Goals

Dr. Cari Skrdla is an experienced neuroscientist and the founder of LifeBack Consulting. She has an undergraduate degree in Psychology from Eastern Michigan University,  an MBA from Western International University, doctoral studies in Psychology from Argosy University, and a  doctorate in Behavioral Sciences from the University of Greenwich. Dr. Cari is an expert in brain science and how that correlates to our everyday actions, for better or worse.