Multifamily Women Podcast THS National 2024

Empowering Change in Construction with THS National’s Female Leaders

Ever wondered how the multifamily construction industry is evolving through the lens of women leaders? Join us for an exclusive conversation with Stacie Edwards, Vice President of People and Culture, and Valerie Currin, Senior Vice President of the Market Rate Segment at THS National, LLC. With Stacie’s seven-year tenure blending HR acumen with a family background in construction and Valerie’s fresh perspective supported by deep-rooted family ties to the industry, you’ll gain invaluable insights into THS National’s strategic moves in market rate and affordable housing, their expansion into Texas, and future ventures into student housing and senior living.

Listen as Stacie and Valerie recount their impactful experiences at the Multifamily Women ® Summit in Phoenix, emphasizing the transformative power of networking and mentorship. They share practical strategies for client onboarding, setting clear expectations, and the importance of understanding client roles and needs. Discover how THS National fosters successful client partnerships and talent retention through regular surveys, stay interviews, and a strong sense of community among remote workers. This episode celebrates the multifamily industry’s inclusivity and diversity, highlighting the essential qualities of an ideal client for THS National and underscoring the ultimate goal of resident satisfaction.

Connect with Multifamily Women®:

Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Multifamily Women® Summit: https://multifamilywomen.com/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/

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Empowering Women and Transforming Multifamily with Krista Hurley

Ever wondered how someone can transition from a leasing agent to an industry principal? Join us as we chat with Krista Hurley from REALPAGE, who shares her inspiring journey and the innovative strides she’s making in the multifamily industry. Krista sheds light on her role in identifying market challenges and creating products that elevate the customer experience and streamline tasks for on-site teams. From REALPAGE’s cutting-edge AI platform, Lumina, to a heartfelt story from her early career, this conversation is packed with insights and exciting advancements transforming the industry.



In another fascinating segment, we explore the empowering impact of attending the Women’s Summit and how such events foster personal and professional growth. Krista discusses the vital role of female leaders and the incredible support from the Empower Her employee resource group. Learn about RealPage’s unique one-family culture and its dedication to long-term customer relationships. Balancing work and life responsibilities, especially for women in demanding careers, is no small feat, and Krista shares her strategies for managing it all—from self-care routines to overcoming ‘mom guilt.’ Tune in for a discussion that’s as inspiring as it is informative.

Connect with Multifamily Women®:

Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Multifamily Women® Summit: https://multifamilywomen.com/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/

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Harnessing Technology to Transform Multifamily Operations with Sarah Saglam from LeaseHawk

What if overcoming a personal challenge could ignite a passion for transforming an entire industry? Sarah Saglam, VP of Sales and Marketing at LeaseHawk, joins us with her incredible story of how her son’s rare genetic disorder introduced her to the power of technology. Sarah’s journey led her to LeaseHawk, where she has spent nearly 13 years driving innovation and success in the multifamily sector. Her firsthand experience with the life-changing impact of tech solutions infuses her work with purpose and dedication.


Tune in as Sarah unveils the groundbreaking tools LeaseHawk offers, such as their virtual leasing assistant and the upcoming ACE insights. These AI-driven solutions are designed to enhance the leasing team’s efficiency and ensure consistent and effective engagement with potential residents. With ACE insights, managers can now analyze traffic and team performance, providing valuable metrics and training opportunities. This episode highlights how a well-supported leasing team can make a stellar first impression and deliver exceptional resident experiences, proving that the right technology can indeed make life easier and more productive.

Connect with Multifamily Women®:

Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Multifamily Women® Summit: https://multifamilywomen.com/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/

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Revolutionizing Rental Experiences and Empowering Women in Multifamily with Jami Thomas from Zillow

Can simplifying the rental process revolutionize the real estate market? Join us as we chat with Jami Thomas, Vice President of Sales at Zillow, who takes us through her incredible journey from starting on Zillow’s for-sale side in 2011 to her current impactful role in Zillow Rentals. Hear firsthand how Jamie, with her extensive experience and insights, is driving Zillow’s mission to transform the rental experience for 17 million annual renters in the U.S. Learn about Zillow’s innovative solutions like universal applications and how the company’s dedication to inclusivity and customer-centric values are setting new industry standards.


In this episode, Jami offers profound career advice, particularly for women aspiring to leadership roles. Discover the importance of authenticity, forming meaningful connections, and the value of having a personal advisory board. Jamie also shines a light on Zillow’s supportive company culture, which fosters long-term employee retention and a fulfilling work environment. Additionally, hear about Zillow’s role in the Multifamily Women’s Summit and why this partnership is crucial for empowering women in the multifamily industry. This conversation is packed with actionable insights and inspiration for anyone looking to grow in their career or understand the future of the rental market.

Connect with Multifamily Women®:

Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Multifamily Women® Summit: https://multifamilywomen.com/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/

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Embracing Change and Leadership in Multifamily with Laura Khouri

Ever wondered how an unexpected start can lead to a thriving career in leadership? Join us as we sit down with Laura Khouri, president of Western National Property Management, who began her remarkable journey in 1985 as a “gal Friday” and rose to the top by 2010. Laura shares her inspiring story, emphasizing the vital role mentorship and continuous learning played in her ascent. She provides invaluable insights into leadership, navigating responsibilities across human resources, risk management, and training, and the critical importance of supporting her team during challenging times like the pandemic.

In this episode, we also explore the forward-thinking strategies that have modernized Western National Property Management. Laura discusses the company’s transition to a new learning management system, their ambitious rebranding efforts, and the importance of cross-department collaboration. She highlights the value of participating in industry councils and shares her excitement for her upcoming keynote at the Women’s Summit, which focuses on innovation and leadership. Laura’s insights demonstrate how Western National is staying ahead of the curve by embracing change and fostering a culture of continuous improvement.

Lastly, we delve into the lessons learned from leadership mistakes and the power of vulnerability. Laura recounts a pivotal early-career mistake that led to significant company policy changes, illustrating the importance of owning errors and learning from them. We highlight the company’s successful employee retention strategies during the pandemic and their dynamic marketing partnership with the NHL’s Anaheim Ducks, showcasing how creative approaches can drive both business success and community impact. Listen in to discover how fostering innovation and collaboration can build resilient, thriving careers and businesses.

Connect with Multifamily Women®:

Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Multifamily Women® Summit: https://multifamilywomen.com/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/

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Bold Leadership and Strategic Vision for Innovation with Heidi Arave-Noonan

In this episode, we have Heidi Arave-Noonan, Chief Operating Officer of Liv Communities. Heidi has not only graced the stage at the Multifamily Women® Summit but is also an esteemed member of the Multifamily Innovation® Council.

Heidi, who has been with Liv Communities for nearly 15 years, shares her inspiring journey in the multifamily industry, which spans almost three decades. She describes Liv Communities as embodying everything she believes the industry could and should be. Initially starting her career as a part-time leasing consultant, Heidi’s path saw her rise through various roles, including national training positions and sales, before finding her long-term home at Liv Communities.

Heidi discusses the importance of aligning with a company that shares her values and vision. She highlights the transformative rebranding journey to Liv Communities and the honor it has been to help shape the company’s direction. Heidi emphasizes the importance of passion in one’s career and how this passion has fueled her professional growth and contributions to the industry.

Heidi also delves into her experiences at the Multifamily Women® Summit. Initially introduced to the Summit through her colleagues, Heidi quickly saw the value and decided to attend with more team members. She describes the Summit as a soul-filling experience, fostering deep connections and professional growth. Her involvement has grown over the years, from attendee to speaker, and now a more significant role in planning and infusing sessions with her knowledge and experience.

A significant part of the conversation revolves around innovation and the importance of being open to new ideas and technologies. Heidi shares her experiences working with vendors to customize tools and AI solutions that align with Liv Communities’ brand and operational needs. She emphasizes the importance of asking the right questions, seeking out partnerships that are willing to innovate, and the value of testing and measuring the effectiveness of new technologies.

Heidi’s participation in the Multifamily Innovation® Council has been instrumental in her professional journey. She appreciates the collaborative environment that allows industry leaders to share ideas, challenge each other, and collectively push the boundaries of innovation. The Council provides a platform for candid discussions, where members can explore unconventional ideas and support each other in driving industry-wide improvements.

Heidi expresses her enthusiasm for the future of the multifamily industry and encourages listeners to get involved with initiatives like the Multifamily Women® Summit. She highlights the critical role of providing exceptional homes and workplaces for residents and employees, emphasizing the honor and responsibility that comes with this mission.

Connect with Multifamily Women®:

Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Multifamily Women® Summit: https://multifamilywomen.com/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/

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Navigating Tech Transformation in the Multifamily Industry

As a leader in the multifamily industry, one often confronts a whirlwind of emotions with technology adoption. Leaders face the anxiety of burgeoning tech stacks, spiraling costs, and processes turning into labyrinths. It’s disheartening—believing technology should streamline operations, yet it often complicates them further. Leaders recall the sting of their teams’ frustrations, grappling with multiple apps just to manage one property, and residents airing their grievances over the same. Data risks loom large, conversations with IT feel like deciphering an alien dialect, and product choices overwhelm like a labyrinth of uncertain outcomes.

Then begins the arduous journey of decision-making on multifamily tech products, a path littered with past financial regrets and distractions disguised as solutions. It becomes clear that while needing a technology champion, the ‘who’, ‘what’, and ‘where’ of hiring such a leader are as elusive as a mirage in a desert. All this while balancing investor relations, where returns are crucial, and everything teeters on the edge of a gamble.

Fast-forward to today, and the landscape is unrecognizably positive. What was once high overhead can now be streamlined into cost-efficient operations oozing profitability. Time, previously a relentless thief, has been reclaimed, offering efficient workflows and a fulfilling balance between work and personal life. The agonizing recruitments have transformed into a well-oiled machine drawing top talents to the ranks. And the cherry on top? Career growth is no longer a distant dream but an imminent reality for leaders and their teams.

Integrating technology, once a source of dismay, now smoothly disappears into workflows, positioning multifamily companies leagues ahead of their competition. The satisfaction among investors, reflecting in their returns, paints a success story that, just a while back, seemed like a whimsical desire. Marketing strategies are solid, the demand high, and properties are now synonymous with clean, well-maintained, and tech-forward havens.

Indeed, leaders wear many hats—creators of value, architects of profit, cultivators of company DNA. But today, thanks to their transformation, they wear them with pride and ease. Engaged employees, satisfied residents, and content investors are now not just aspirations but everyday realities. And as for the technology that once felt like a bane—it’s now so ingrained and intuitive that it effortlessly facilitates success.

Most importantly, leaders need to feel supported, networking with peers sharing similar convictions to better their multifamily businesses. Technology investments have shored up defenses, mitigating risks and connecting to a community that shares and understands their journey. The transformation is palpable; it’s admired; it’s a shared vision coming to life, turning what once was a cacophony of challenges into a symphony of triumphs.

Curious about how to turn your own pains into such profound victories? Could you use a roadmap to technology adoption, efficient operations, and strategic growth—amidst the gargantuan task of finding the right tech-savvy leader for your team? The Multifamily Women® Summit could be your answer. This summit is a conduit of knowledge-sharing, a place to network with multifamily women who’ve steered their ships through similarly choppy waters and emerged victorious.

Let’s meet and transform our shared dreams into actionable blueprints for success. Don’t let this opportunity pass you by—save your spot now: https://multifamilywomen.com/registration/

Explore the Multifamily Women® Summit schedule to plan your journey, discover how to become a sponsor, and tune into the Multifamily Women® podcast for ongoing insights. Additionally, learn about our Multifamily Innovation® Advisory Council.

FAQ Section:

Q: What can I expect to gain from attending the Multifamily Women® Summit?

A: The summit provides a valuable chance to engage with thought leaders, enhance your skills in technology and leadership, and discover strategies to streamline your operations. It’s an investment in your professional development and an opportunity to network with women executives who can relate to your challenges and aspirations in the multifamily industry.

Q: Who will be speaking at the summit?

A: The event schedule offers a lineup of industry experts and renowned speakers who have a deep understanding of the multifamily sector. They’ll be sharing their insights and experiences to help you navigate and leverage technology for your business success.

Q: How can I convince my company to sponsor my attendance at the summit?

A: Point out the tangible benefits of networking, knowledge sharing, and the potential to discover cost-saving solutions and efficiency-boosting strategies. You can find more information on how to become a sponsor or encourage your company to sponsor you here.

Q: Is there a way to stay updated with topics discussed at the summit if I can’t attend this year?

A: Absolutely! Stay connected with our community through the podcast discussions on multifamily topics, where you can access valuable content and keep abreast of the latest industry trends.

Q: What opportunities are available for networking at the summit?

A: The Multifamily Women® Summit prioritizes networking, with scheduled peer-to-peer discussions, interactive sessions, and social events designed to foster connections and collaborations among attendees.

Join industry leaders and visionaries at the Multifamily Women® Summit to gain invaluable insights and tools in tech-savvy leadership and technology adoption in the multifamily space. Don’t miss out—register today!

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Lisa Britt Joins the Multifamily Innovation® Council, Bringing Over Two Decades of Leadership Excellence

Scottsdale, Arizona – April 22, 2024 – The Multifamily Innovation® Council proudly welcomes Lisa Britt as the newest member of its esteemed executive-level membership organization. Lisa, a leader with more than 20 years of experience in the multifamily industry, brings a deep-seated passion for process optimization and customer experience enhancement to the Council. Currently, Lisa serves as the Director of Corporate Initiatives at Kotarides Property Management.

“I’m excited to be a part of such an inspiring group that has a shared goal of collaboration and growth in our industry!” exclaimed Lisa Britt, reflecting on her new venture with the Council. Her enthusiasm and dedication to industry success resonate with the primary mission of the Council—fostering practical innovation for business betterment, employee enrichment, and sustained demand for member companies.

Lisa has continuously demonstrated her aptitude for creating scalable processes and improving overall company growth, while keeping the all-important focus on fraud prevention. Her profound career journey in property management and her leadership at the helm of a unique shared services center—unparalleled in the field—exemplify the kind of performance-driven leadership the Council values, supporting members in unlocking latent value within their organizations.

At the core of Lisa’s achievements lie her formative years in sports, from which she garnered vital skills such as teamwork, leadership, loyalty, and perseverance. The crossover between triumphant athleticism and corporate success is distinctly evident in her approach to steering multifamily initiatives. Lisa’s dedication to sharing the lessons learned from her sports career, both professionally and personally, underpins her commitment to the Council’s vision of pooling collective wisdom and diverse insights.

Patrick Antrim, Chairman of the Multifamily Innovation® Council, expressed his anticipation of Lisa’s impact on the Council, “Lisa’s wealth of experience in scaling operational excellence and her firsthand success in centralizing crucial services align perfectly with our mission. Her addition to our Council is certain to enrich our collective knowledge-base and enhance our ability to drive profitability and sustainability across the multifamily landscape.”

The Multifamily Innovation® Council is at the center of leadership, technology, AI, and innovation for the multifamily industry’s benefit. Its members enjoy unparalleled access to emerging technologies, infusing their companies with cutting-edge tools without heavy investments typically associated with venture capital funds.

For executives ready to elevate their organizations to new heights through technology and community-driven innovation, Lisa Britt exemplifies the transformative power of what being a Multifamily Innovation® Council member can provide. We extend a warm invitation to other industry professionals to join this synergistic movement towards a future of confidence, innovation, and triumphant multifamily enterprise.

About Multifamily Innovation® Council:

The Multifamily Innovation® Council is an executive level membership organization dedicated to the pursuit of the profitable Multifamily Company. We focus on the intersection of leadership, technology, AI, and innovation—emphasizing results and collaboration for business leaders determined to discover internal value, providing better experiences, and boosting company profitability.

To learn more about the Multifamily Innovation® Council or to join, please visit https://multifamilyinnovation.com/council.

Media Contact:
Patrick Antrim
Chairman, Multifamily Innovation® Council
[email protected]
480-719-4409

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Multifamily Innovation® Council Welcomes Industry Powerhouse Debbie Rae Peters

Scottsdale, Arizona – April 8, 2024 – The Multifamily Innovation® Council, a consort of leading multifamily executives, is delighted to announce that Debbie Rae Peters, an industry veteran with over 30 years of experience in the NY Metro area, has joined the Council. Debbie Rae brings to the table a wealth of knowledge and expertise in marketing, online presence, and resident engagement acquired from her tenure at prominent real estate entities.

As Director of Marketing for Rose Property Management Group, Debbie Rae has been pivotal in revolutionizing multifamily property branding and lead generation strategies. With a storied career spanning positions at AvalonBay, AIMCO, Roseland, Greystar, and Beam Living, she is highly sought-after for her ability to implement creative and economically savvy marketing initiatives that propel leasing numbers while enriching the resident experience.

Debbie stated, “Being part of the Multifamily Innovation® Council presents a great opportunity to collaborate with industry peers and drive positive change in the multifamily industry. By connecting with others who share your passion for innovation, you can collectively address challenges and identify opportunities to enhance the industry and benefit everyone involved.”

Patrick Antrim, Chairman of the Multifamily Innovation® Council and CEO of Multifamily Leadership, expressed his enthusiasm for Debbie’s accession, “Debbie Rae Peters exemplifies the convergence of experience and innovation, reflecting our commitment to advancing the multifamily industry. Her dedication to fostering women’s ERGs and spearheading DEI initiatives will be instrumental in steering our Council towards a more inclusive and transformative future.”

The Council details its mission as follows: The Multifamily Innovation® Council is an executive level membership organization dedicated to the profitable Multifamily Company. The Council is ardent about innovation for impactful outcomes, concentrating on leadership, technology AI, and advancement that drive bottom-line profits, employee gratification, and robust demand for services.

Joining the Council signifies a commitment to continuous enhancement and growth. Members, like Debbie Rae, bring proven insight and forward-thinking strategies to the collective table, positioning themselves as frontrunners in the ever-evolving multifamily industry landscape.

About Multifamily Innovation® Council:
The Multifamily Innovation® Council is an executive level membership organization dedicated to the pursuit of the profitable Multifamily Company. We are uniquely positioned to focus on the intersection of Technology, AI, Innovation, and Leadership.The Multifamily Innovation® Advisory Council serves as a hub for visionary leaders committed to shaping the future of the multifamily industry. 

For more information, visit https://multifamilyinnovation.com/council/

Media Contact: 

Patrick Antrim
Chairman, Multifamily Innovation® Council
[email protected]
480-719-4409

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Empathy & Innovation: The Dual Engines of Multifamily Success with Jennifer Carter

In today’s episode of the Multifamily Women® Podcast, host Carrie Antrim sits down with Jennifer Carter, the Customer Advocacy Manager at HappyCo, to delve into the twin pillars of empathy and innovation that are transforming the multifamily industry. Jennifer’s rich cross-industry background empowers her with unparalleled insights, and today she’s sharing them exclusively with you.

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Unlocking Value in Multifamily: The Pfister Advantage in Design and Utility

As part of our Multifamily Women® Summit, we share time with innovative brands as part of our “Meet the Sponsors” series that showcases those brands that are supporting the platform to advance technology, innovation, leadership, and investments.

This episode features a discussion with Shannon Irby, the National Account Manager for New Construction at Pfister Faucets. Pfister is a brand that actively supports the platform, promoting technology and innovation within the industry.

Renowned globally for their product innovation, design, and value, Pfister’s designers are based in California, surrounded by forward-thinking designs from various industries such as automotive, aeronautics, computers, and fashion. By following trends in fashion, home design, and car manufacturing, among others, Pfister crafts new and exciting products.

Pfister also prioritizes practical innovation, ensuring their multifamily products are easy to install, clean, and use in everyday life. Working closely with multifamily developers and owners, Pfister tailors their offerings to each customer’s needs, whether that means providing a wide range of options or simplifying the selection process. In essence, Pfister is a full-service manufacturer that offers a diverse range of products, from entry-level to designer custom products for multifamily developers and owners.

Timestamps:
[00:05:13] Push and Seal drain innovation for multifamily properties.
[00:06:03] Practical innovation for everyday life using Pfister Faucets and other multifamily products.
[00:10:02] Pfister’s origin story.
[00:13:14] American Plumber Stories – Pfister’s Web Series.
[00:17:55] Inspiring the next generation of leaders.

Connect:
Shannon Irby Email: [email protected]
Shannon Irby LinkedIn: https://www.linkedin.com/in/shannon-irby-9a1039a/
Pfister Faucets: https://www.pfisterfaucets.com/
American Plumber Series: https://www.americanplumberstories.com/

Connect with Multifamily Women®:
Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Multifamily Women® Summit: https://multifamilywomen.com/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/

multifamily women podcast realpage

The Future of Multifamily: An Insider’s View with RealPage Industry Principals

On today’s episode, host Carrie Antrim talked with Krista Hurley and Talisa Dever who are both seasoned Industry Principals at RealPage. When it comes to leveraging technology to drive efficiencies and increase ROI, these women are the go-to authority. They have been instrumental in shaping innovative strategies that have not just disrupted but transformed the way we think about property management and resident engagement.

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Bridging The Gap Between Operational Performance And Financial Impact With Amber Tran

In this episode of the Multifamily Women® Podcast, host Carrie Antrim interviews Amber Tran, Product Designer at Vizibly. This episode is part of our “Meet the Sponsors” Series where we get to know the brands creating the most forward-thinking innovations in software and technology to offer solutions for multifamily property management and ownership to become more efficient and successful.

Amber shares her insights on user-centered design and how it can be applied to the world of multifamily property management. She discusses her role at Vizibly and the importance of designing experiences that add value to the end user.

The success of a design or product in property management is measured by its ability to provide a user experience that caters to the needs of property managers. Amber emphasizes the importance of a simplified user interface that is still complex enough for power users, aiming to strike a balance where technology is useful and enhances property managers’ efficiency.

Technology is not meant to replace jobs but rather to support and enhance human efficiency. Amber addresses the fear that technology will replace jobs, clarifying that it is more of a transition. The purpose of technology in this context is to provide property managers and on-site teams with more time to focus on building relationships.

While technology can automate tasks and streamline processes, it cannot replace the human touch and understanding necessary in property management. The goal of technology is to give property managers more time and enable them to be faster and more efficient. The success of a design or product in this context is measured by its ability to improve outcomes, processes, and user experience.

Timestamps:
[00:01:43] Being a product designer in the multifamily industry.
[00:06:01] Designing for different user groups.
[00:07:18] Fail fast and learn fast.
[00:12:08] User-friendly multifamily budgeting with Vizibly.
[00:15:48] Software design and budgeting.
[00:19:36] Decision intelligence and user feedback with Vizibly.
[00:23:16] Budgeting stages and user feedback.
[00:26:10] Multifamily Women® Leadership Series.

Resources:
Amber Tran on LinkedIn: https://www.linkedin.com/in/ambertran7/
Vizibly: https://www.vizibly.io/

Connect with Multifamily Women®:
Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Multifamily Women® Summit: https://multifamilywomen.com/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/