On today’s episode, host Carrie Antrim talked with Krista Hurley and Talisa Dever who are both seasoned Industry Principals at RealPage. When it comes to leveraging technology to drive efficiencies and increase ROI, these women are the go-to authority. They have been instrumental in shaping innovative strategies that have not just disrupted but transformed the way we think about property management and resident engagement.
Bridging The Gap Between Operational Performance And Financial Impact With Amber Tran
In this episode of the Multifamily Women® Podcast, host Carrie Antrim interviews Amber Tran, Product Designer at Vizibly. This episode is part of our “Meet the Sponsors” Series where we get to know the brands creating the most forward-thinking innovations in software and technology to offer solutions for multifamily property management and ownership to become more efficient and successful.
Amber shares her insights on user-centered design and how it can be applied to the world of multifamily property management. She discusses her role at Vizibly and the importance of designing experiences that add value to the end user.
The success of a design or product in property management is measured by its ability to provide a user experience that caters to the needs of property managers. Amber emphasizes the importance of a simplified user interface that is still complex enough for power users, aiming to strike a balance where technology is useful and enhances property managers’ efficiency.
Technology is not meant to replace jobs but rather to support and enhance human efficiency. Amber addresses the fear that technology will replace jobs, clarifying that it is more of a transition. The purpose of technology in this context is to provide property managers and on-site teams with more time to focus on building relationships.
While technology can automate tasks and streamline processes, it cannot replace the human touch and understanding necessary in property management. The goal of technology is to give property managers more time and enable them to be faster and more efficient. The success of a design or product in this context is measured by its ability to improve outcomes, processes, and user experience.
Timestamps:
[00:01:43] Being a product designer in the multifamily industry.
[00:06:01] Designing for different user groups.
[00:07:18] Fail fast and learn fast.
[00:12:08] User-friendly multifamily budgeting with Vizibly.
[00:15:48] Software design and budgeting.
[00:19:36] Decision intelligence and user feedback with Vizibly.
[00:23:16] Budgeting stages and user feedback.
[00:26:10] Multifamily Women® Leadership Series.
Resources:
Amber Tran on LinkedIn: https://www.linkedin.com/in/ambertran7/
Vizibly: https://www.vizibly.io/
Connect with Multifamily Women®:
Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Multifamily Women® Summit: https://multifamilywomen.com/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/
Beyond Maintenance: Chadwell Supply’s Mission to Educate and Innovate
Multifamily Leadership is an Events, News, and Media Platform.
It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.
Redefining Rent Payments: CredHub’s Vision for Empowering Residents and Managers
Multifamily Leadership is an Events, News, and Media Platform.
It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.
Beyond Convenience: Arize’s Role in Enhancing Security and Efficiency in Apartments
Multifamily Leadership is an Events, News, and Media Platform.
It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.
Behind the Wires: Making Sense of Multifamily Telecom Contracts with CCNG
Multifamily Leadership is an Events, News, and Media Platform.
It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.
Empowering Multifamily Management: MRI Software’s Commitment to Seamless Solutions
Multifamily Leadership is an Events, News, and Media Platform.
It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.
Meet the Sponsors Series – Nice Healthcare
Multifamily Leadership is an Events, News, and Media Platform.
It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.
Meet the Sponsors Series – Rently
Multifamily Leadership is an Events, News, and Media Platform.
It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.
Meet the Sponsors Series – Rent Dynamics
Multifamily Leadership is an Events, News, and Media Platform.
It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.
Meet the Sponsors Series – Community Boss™
Multifamily Leadership is an Events, News, and Media Platform.
It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.
Meet the Sponsors Series – Platinum Cubed
Multifamily Leadership is an Events, News, and Media Platform.
It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.
Meet the Sponsors Series – Cushman & Wakefield
Multifamily Leadership is an Events, News, and Media Platform.
It’s where Multifamily Innovation, technology, Investments, and Leaders converge.
Innovations in Apartment Searching: A Chat with Marcia Bollinger from Apartments.com
Multifamily Leadership is an Events, News, and Media Platform.
It’s where Multifamily Innovation, technology, Investments, and Leaders converge.
Activating Employees and Residents for Giving
Michelle Yeager-Thornton is the co-founder and COO of The Champion Companies. She manages the day-to-day operations of the business, and is the driving force behind the strategy and execution within the company.
Shifting Customer Expectations and How Work Will Change
Shifting customer expectations is changing how we work and lead teams. Women influence 83% of all consumer spending in the United States so Carrie Antrim had a conversation with Kesha Fisher and Nicole Wray, both of Greystar, to consider how revenue goals and performance are influenced by women.
Women’s Influence at the Executive Level
Turns out change management is a critical step in inspiring innovation within a company. Understanding how to leverage and integrate both typically male and female behaviors will be the path to modern leadership norms and success in a tech-led world. In this conversation with Kaycee Kisling and Kim Senn Cross, we dive deep into what executive women are doing to continue to engage their teams.
Giving a Damn is Good for You and Your Business
The future is bright in Multifamily for people that give a damn. Good leadership is about developing strong relationships, supporting and developing other leaders. Stacy Stemen and Sarah Saglam highlight those who really care, are engaged, are involved, and how they manage their daily duties to stay so involved.
How Improv Can Help With Everything
“Inevitably, momentum and energy don’t lie,” said Hailey. “So you can create a space in your teams or your companies where you’re using these ‘Yes, and’ principles to brainstorm effectively, and then you implement the boundaries and the ‘No’ in the editing process. But there’s sacred time for brainstorming.”
Focusing Your Mind to Achieve Your Goals
Dr. Cari Skrdla is an experienced neuroscientist and the founder of LifeBack Consulting. She has an undergraduate degree in Psychology from Eastern Michigan University, an MBA from Western International University, doctoral studies in Psychology from Argosy University, and a doctorate in Behavioral Sciences from the University of Greenwich. Dr. Cari is an expert in brain science and how that correlates to our everyday actions, for better or worse.