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Innovative Revenue Management and Women’s Leadership with Stacy Westbay

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How do you transform a passion for numbers into a flourishing business?Stacy Westbay, the pioneering founder of Revenue Edge, shares her journey from multifamily operations to launching a successful pricing advisory firm. Learn how Stacy’s love for strategy and data has led her to build a company that acts as an extension of their clients’ teams, providing unparalleled accessibility and operational support. 


Stacy gives us a behind-the-scenes look at the multifamily industry’s fast-paced environment, where staying connected, flexible, and committed to continuous learning is key. She discusses her career path, from part-time leasing positions to regional management and asset management roles, highlighting the importance of retaining knowledge and fostering long-term relationships. Stacy also shares valuable advice for aspiring women founders, emphasizing the power of networking and the significance of the Multifamily Women® Summit she’s proud to sponsor.

Explore the innovative strategies and tools revolutionizing revenue management, including the integration of amenity data and a shift towards a collaborative industry mindset. Stacy opens up about the challenges of starting a business, the fears and uncertainties she’s faced, and the importance of a robust support system. Discover the benefits of versatile consultants who can bridge gaps between systems and clients, and gain insights into Revenue Edge’s future growth and goals, focusing on the seamless integration of products that best align with client needs.

Connect with Multifamily Women®:

Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Multifamily Women® Summit: https://multifamilywomen.com/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/

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Enhancing Multifamily Operations with AI, Automation, and Strategic Marketing

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On this episode of the Multifamily Women® Podcast, Host Carrie Antrim introduces the new Vice President of Strategic Marketing and Media for Multifamily Leadership, Lauren Stinson.


Dive into the heart of intentional marketing and uncover how a well-crafted story can elevate your brand and foster deep connections with your audience. Lauren shares actionable tips on leveraging storytelling to create emotional bonds, build loyalty, and stand out in a competitive landscape. Imagine transforming your marketing efforts into a narrative that resonates and engages—this episode reveals exactly how to achieve that.

The discussion also explores the role of automation and AI in multifamily and how it can be utilized in enhancing business operations. Learn how these tools can streamline processes such as content creation and customer engagement, freeing up your team to focus on strategic tasks that drive growth. Hear real-world examples of how automation and AI can optimize your marketing efforts, ensure brand consistency, and improve SEO strategies.

In addition, the episode highlights the upcoming Multifamily Women® Summit, an event that brings together industry leaders to share insights, network, and collaborate. This episode offers a glimpse of the valuable discussions and strategies you can expect at the Summit.

Don’t miss this episode of the Multifamily Women® Podcast. Gain valuable knowledge on marketing strategies, storytelling, and the use of automation and AI to enhance your business operations and lead with confidence in the multifamily industry.

Connect with Multifamily Women®:

Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Multifamily Women® Summit: https://multifamilywomen.com/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/

Multifamily Women Newsletter (5)

Celebrating Women’s History Month in the Multifamily Industry

by Insights

As March ushers in the observance of Women’s History Month, it offers a moment for those of us in the multifamily industry to reflect on the transformative impact women have had—and continue to have—on our field. At Multifamily Women®, we are particularly poised to appreciate this moment, not only to celebrate the monumental achievements of women through history but also to acknowledge the dynamic leadership and innovation women bring to multifamily.

Women’s History Month is not just a time for reflection; it’s a call to action for leaders across the multifamily industry to recognize and harness the power of diverse leadership. As high-level executives, founders, and innovators, our commitment to fostering inclusive environments where women leaders thrive is pivotal. It’s about acknowledging the past, inspiring the present, and paving the way for a future where gender parity isn’t the goal but the norm.

The multifamily industry, like many others, has seen a significant shift towards more inclusive leadership. Women have moved from behind-the-scenes roles to front-line leaders, shaping policy, driving innovation, and leading companies towards unprecedented growth. Their contributions are not just in numbers but in the depth of impact, bringing unique perspectives that address complex challenges with creativity and resilience.

However, the journey is far from over. While we celebrate progress, we also recognize the barriers that still exist. As stewards of this industry, it’s incumbent upon us to lead with intentionality, ensuring our policies, practices, and platforms champion the cause of women’s advancement.

Diversity is the bedrock of innovation. The multifamily industry thrives on forward-thinking solutions that address the ever-changing needs of our residents and stakeholders. By elevating women into leadership positions and ensuring their voices are heard and valued, we unlock a wealth of creativity and insight that drives our industry forward.

The Multifamily Women® Summit, held every September, is a testament to our commitment to this cause. It’s more than an event; it’s a movement towards building a community where women in multifamily are empowered to lead, innovate, and inspire. Through keynote speeches, thoughtful discussions, and networking opportunities, we not only celebrate achievements but also equip attendees with the tools and knowledge to navigate and succeed in this dynamic industry.

As we commemorate Women’s History Month, let us also commit to action. Let’s mentor and sponsor promising female leaders within our organizations. Let’s challenge biases and break down systemic barriers that hinder progress. And let’s continue to create spaces where the achievements of women are not just celebrated one month a year but are integral to our industry’s ethos.

The journey of women in the multifamily industry is a narrative of resilience, leadership, and innovation. This Women’s History Month, let us all – men and women alike – pledge to not only remember the past but to actively shape a future where the multifamily industry sets the standard for gender equality and empowerment.

Together, we are not just marking history; we are making history. Let’s continue to lead with purpose, passion, and persistence. Because when women succeed, our industry thrives.

jayde mcgivern multifamily innovation council

Multifamily Innovation® Council Welcomes Jayde McGivern, Director of Systems at RedPeak

by InsightsNews

Scottsdale, Arizona – February 21, 2024 — The Multifamily Innovation® Council is proud to announce that Jayde McGivern, a seasoned professional deeply dedicated to pioneering property management systems, has joined the ranks of its esteemed council members. With Jayde’s membership, the Council continues to uphold its commitment to driving innovation and operational excellence in the multifamily industry.

At RedPeak Real Estate, Jayde plays a pivotal role as the overseer of Information Technology. With a rich history spanning 22 years, RedPeak Real Estate has established itself as a prominent player in the Denver and Metro areas, boasting a portfolio of 3300 units. Jayde, a proven and hands-on technology leader, brings a wealth of experience to the table.

Jayde brings to the council a genuine passion for innovation, coupled with over a decade of property management experience. Her proven expertise in software implementation and project management has led to noteworthy advancements in operational efficiency and digital transformation at RedPeak. As the Director of Systems and a pivotal figure in the company’s Innovation Committee, she has been instrumental in formulating best practices that streamline company policies and enhance data integrity.

“It’s an honor to join the Multifamily Innovation® Council. Being a part of this signifies more than just a personal achievement; it represents a commitment to fostering a culture of continuous improvement and innovation in the multifamily industry,” said McGivern. “Now, as a member of this esteemed council, I am thrilled to contribute my experience and insights to shape the future of property management. This platform allows me to collaborate with other industry leaders, sharing best practices and pioneering strategies that will drive multifamily forward.”

Chairman of the Multifamily Innovation® Council and CEO of Multifamily Leadership, Patrick Antrim, expressed his enthusiasm for Jayde’s addition to the council, “Having Jayde join the Multifamily Innovation® Council is a significant milestone for us. Jayde’s remarkable track record at RedPeak, especially in driving operational efficiency and spearheading digital transformation, aligns perfectly with the ethos and vision of our council. Her extensive experience and proactive approach in integrating technology with management practices are exactly the qualities we seek in our members.”

Jayde’s background is rich in diverse operational and technological roles which have shaped her into an exceptional asset for RedPeak. Her educational prowess, holding a Bachelor of Science in Industrial Technology Management from Berea College, enhances her ability to leverage technology for efficient management practices. Jayde thrives in dynamic environments, utilizing her excellent communication, writing, and project management skills to manage multiple initiatives and lead cross-functional teams effectively.

Her strengths in providing best-in-class software support, diagnosing and resolving critical issues, and implementing change management processes solidify her as a key contributor to the Council’s mission of fostering trusted circles of prosperity within the multifamily industry.

About Multifamily Innovation® Council:
The Multifamily Innovation® Council is an executive level membership organization dedicated to the pursuit of the profitable Multifamily Company. We are uniquely positioned to focus on the intersection of Leadership, Technology, and Innovation. The Multifamily Innovation® Advisory Council serves as a hub for visionary leaders committed to shaping the future of the multifamily industry. 

For more information, visit https://multifamilyinnovation.com/council/

For media inquiries or further information, please contact:

Media Contact:
Email: [email protected]

Source: Multifamily Leadership

multifamily women newsletter krista hurley

Krista Hurley is Bridging Data Insights and Human Connections in Multifamily

by Insights

Imagine a strong and impactful individual in the multifamily industry who truly cares about the business outcomes of her clients. Who is that? That’s Krista Hurley. She isn’t just another name in a sea of professionals; she represents leadership that’s genuinely transformative. Krista epitomizes the convergence of data-driven insights and human connection, all wrapped up in a smile that warms leaders across the industry.

With an 11-year tenure that began with the nuts and bolts of leasing, Krista’s journey is a testament to the adage that leaders are made, not born. Her ascent to Industry Principal at RealPage is a narrative of relentless passion, a keen understanding of multifamily data, and an innate ability to connect dots and people in ways that redefine networking.

In an industry where technology can seem cold and impersonal, Krista brings warmth. Her laughter is the harmonious soundtrack to the often complex PropTech landscape she navigates. She’s the person who won’t just shake your hand; she’ll remember your story, your challenges, and she’ll actively connect you to opportunities that can change the course of your multifamily journey.

But make no mistake, behind Krista’s smile lies a sharp mind that has mastered multifamily data and trends. Her role as an Industry Principal is multifaceted – she’s the guardian of client experiences, an advocate for seamless management solutions, and a champion for innovations that empower property owners, operators, and renters alike. Krista doesn’t sell products; she offers solutions to business challenges and builds relationships.

Her contribution to Multifamily Women® is equally notable. Krista understands that supporting women in our industry isn’t just about advocacy; it’s about creating spaces where we can lead, innovate, and inspire. Through her actions and commitment, Krista paves the way for peers and newcomers to envision a career that’s not just about climbing the ladder but also about uplifting the industry as a whole.

It’s leaders like Krista Hurley who remind us that the pulse of the multifamily industry beats strongest at the intersection of expertise and empathy. She’s an inspiration for many in our community and a powerful ally in the pursuit of transforming the multifamily industry from within. Her support for Multifamily Women® isn’t just a role; it’s part of who she is — an embodiment of proactive, people-centered, and forward-looking leadership.

tina west multifamily innovation council (1)

Multifamily Innovation® Council Welcomes Esteemed Industry Leader Tina West

by Insights

Scottsdale, AZ – Multifamily Leadership proudly welcomes Tina West, Executive Vice President at Sares Regis Group, as the newest member of the Multifamily Innovation® Advisory Council. 

Tina West, a highly accomplished figure in the multifamily property management industry, has joined the prestigious Multifamily Innovation® Advisory Council, bringing with her a wealth of experience and strategic insight. Known for her high-energy, results-oriented leadership, West’s addition will enhance the collective expertise of industry leaders driving innovation in multifamily housing.

Currently at the helm of launching a national multifamily property management service, West has held pivotal roles in the industry, notably as a former Chief Operating Officer overseeing 40,000 units under third-party management in Texas, as well as launching multiple verticals with firms like Monarch Group and LMC. With an impressive career spanning over 30 years, West’s visionary strategies and hands-on approach have significantly impacted operations, client relationships, and overall industry growth.

Patrick Antrim, Chairman of the Multifamily Innovation® Advisory Council and CEO of Multifamily Leadership, expressed excitement about West’s inclusion: “Tina West is a remarkable addition to our esteemed council. Her extensive background in strategic leadership, team development, and innovative solutions aligns seamlessly with our mission to drive multifamily innovation forward. We eagerly anticipate her contributions.”

During her recent tenure as Executive Vice President  for the West Region, West managed a portfolio of 110,000 units from Texas to CA, showcasing her proficiency in driving growth and fostering high-performance teams. Her expertise in staffing, leading teams , and bottom-line profit generation has been instrumental in establishing industry benchmarks.

“I am honored to join the Multifamily Innovation® Advisory Council and contribute to shaping the future of our industry,” remarked West. “Being part of the Innovation Council not only allows me to learn and strategize from some of the best in the industry but my goal is to add value and give back to others from my own lessons learned.”

West’s focus on innovative ideas that drive sales and establish brand leadership in the marketplace aligns perfectly with the council’s ethos of fostering innovation and collaboration within the multifamily industry.

About Multifamily Innovation® Council:
The Multifamily Innovation® Council is an executive level membership organization dedicated to the pursuit of the profitable Multifamily Company. We are uniquely positioned to focus on the intersection of leadership, Technology, and Innovation.The Multifamily Innovation® Advisory Council serves as a hub for visionary leaders committed to shaping the future of the multifamily industry. 

For more information, visit https://multifamilyinnovation.com/council/

For media inquiries or further information, please contact:

Media Contact:
Email: [email protected]
Source: Multifamily Leadership

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Strategic Innovator Heather Williams Brings Expertise to Multifamily Innovation® Council

by Insights

December 20, 2023 – Scottsdale, AZ — Multifamily Leadership proudly welcomes Heather Williams, Vice President of Strategic Solutions at Willow Bridge Property Company, as the newest member of the Multifamily Innovation® Advisory Council. Heather brings extensive experience and a forward-thinking approach to the council, enhancing the collective expertise of industry leaders shaping the future of multifamily housing.

At Willow Bridge Property Company, formerly known as Lincoln Property Company’s residential division, Heather oversees strategic solutions for over 75,000 units during her 16-year tenure. Her profound industry experience positions her uniquely to contribute invaluable insights to the Council.

Patrick Antrim, Chairman of the Multifamily Innovation® Advisory Council and CEO of Multifamily Leadership, expressed his enthusiasm about the new addition: “Heather Williams is a phenomenal asset to the Multifamily Innovation® Advisory Council. Her deep understanding of strategic solutions and technology implementation in the multifamily sector aligns perfectly with our mission. Heather’s innovative mindset and proven track record in enhancing resident experiences through technology will be invaluable in our continuous effort to advance the industry.”

Heather spearheads the programming aspect of technology across 9 states across the Southeast Region. She directly oversees the Southeast digital strategy, pre-development programming, and technology departments, meticulously crafting successful and measurable platforms for client success.

“I love technology,” Heather shares. “I’m always one of those people that wants to try things and beta test anything I can get my hands on.” Her passion for technology, coupled with a background in education, fuels her dedication to training and implementing cutting-edge solutions.

With a goal to bridge the gap between operations and marketing, Heather aims to explore innovative approaches to deploying technology that resonate across different generations, contributing to a more integrated living experience.

“Our industry is evolving at a rapid pace, the current market is redefining the need to focus on maximizing efficiency and navigating changing regulations being enacted across the country,” stated Kerry W. Kirby, Chair of Technology Initiatives for the Multifamily Innovation Advisory Council. “It is critical for industry leaders to collaborate, exchange ideas, and rethink operating models together. The council provides that structured platform, which is designed to transform, innovate, and set the stage for future success. Heather will be a valuable addition to our members, we are excited to have her join our prestigious group of thought-leaders.”

Heather emphasizes, “Innovation and technology are the architects of a better life. At Willow Bridge, we leverage these tools not just to stay ahead, but to sculpt an elevated resident experience, where every advancement contributes to a richer, more connected community.”

Council members benefit from Heather’s expertise, gaining insights into deploying technology effectively while bridging operational and marketing strategies. Her insights and dedication to improving the resident experience will undoubtedly elevate the industry’s standards.

About Multifamily Innovation® Council: The Multifamily Innovation® Advisory Council serves as a hub for visionary leaders committed to shaping the future of the multifamily industry. Through representation, inspiration, and support, the council fosters innovation, collaboration, and advancement within the multifamily sector. For more information, visit https://multifamilyinnovation.com/council/

Media Contact:
Email: [email protected]
Source: Multifamily Leadership

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Multifamily Leadership Honors Companies in Best Places to Work Multifamily® for Women Rankings

by Insights

Phoenix, Arizona – December 12, 2023 – The Multifamily Innovation® Summit, held on December 5-6, 2023 in Phoenix, Arizona, was the prestigious backdrop for the unveiling of the Best Places to Work Multifamily® for Women rankings. This annual event, a focal point for the multifamily industry, welcomed senior executives from across the nation who gathered to celebrate and acknowledge the companies that are setting benchmarks in employee involvement and satisfaction.

The rankings, a critical component of recognizing industry leaders, were exclusively revealed to an audience of  multifamily executives. Each company listed first achieved recognition in the Best Places to Work Multifamily® before securing their position in the Best Places to Work Multifamily® for Women list. This two-tiered achievement underscores the commitment and success of these organizations in fostering a work environment where employee feedback and satisfaction are paramount.

The criteria for ranking were rigorous, emphasizing high levels of employee participation and positive response rates in internal surveys, and the requirement of being a recognized “Best Place to Work Multifamily®” in the current year. This benchmarking provides a transparent and comprehensive view of the companies leading the way in employee engagement and satisfaction within the multifamily industry.

The Best Places to Work Multifamily® for Women list, a prestigious recognition in the multifamily industry, sets rigorous criteria for organizations aspiring to be acknowledged for their commitment to inclusivity. To qualify, companies must have a minimum of 15 women on their team, regardless of the organization’s size. For organizations with over 60 employees, at least 25% of the workforce should be female. A key factor is the female response rate to internal surveys, which must be 40% or higher, and even more stringent at 80% for employers with less than 25 women. A minimum of 10 female responses is mandatory for consideration. Additionally, organizations must be recognized as a “Best Place to Work” for the current year and demonstrate an 80% average positive response rate among their female employees. For larger companies that conduct selective employee surveys, a minimum of 40% of the respondents should be women. 

This comprehensive set of criteria underscores the importance of female representation and satisfaction in the workplace, highlighting the industry’s commitment to fostering equitable and inclusive work environments.

BEST PLACES TO WORK MULTIFAMILY® FOR WOMEN – PROP MGMT COMPANIES/OWNERS
1 Zocalo Community Development
2 NorthPoint Management
3 The Garrett Companies
4 Stoa Group, LLC
5 Luves Management LLC DBA City Heights Asset Management
6 FCI Residential
7 GrayCo Properties
8 RealSource Properties
9 BSR REIT
10 StoneRiver Company
11 SYNC Residential
12 American Communities
13 Decron Properties
14 Stone Mountain Properties
15 Scully Company
16 Avanti Residential
17 Chestnut Hill Realty
18 Eenhoorn, LLC
19 Hankin Apartments
20 The REMM Group
21 IMT Residential
22 Liv Communities LLC
23 TriBridge Residential
24 Apartment Dynamics
25 Alco Management, Inc.
26 Fogelman Properties
27 WRH Realty Services
28 Monument Real Estate Services
29 Carter-Haston Real Estate Services, Inc.
30 Park Properties Management Co
31 Trilogy Real Estate Group
32 Lawson
33 DASMEN Residential
34 ResProp Management
35 GoldOller Real Estate Investments
36 Westdale Asset Management
37 PEG Property Management Group
38 Kaftan Communities
39 Portico Property Management
40 The RADCO Companies
41 Presidium
42 Sunbelt Properties
43 Vidalta Property Management
44 Northland Investment Corporation
45 JVM Realty
46 Killam Apartment REIT
47 The Life Properties
48 Keener Management, LLC
49 Klingbeil Capital Management

BEST PLACES TO WORK MULTIFAMILY® FOR WOMEN – SUPPLIERS/VENDORS
1 The KSC Group
2 ApartmentGeofencing.com
3 Real Estate Business Analytics (REBA)
4 Spherexx
5 Leonardo247, Inc.
6 APARTMENT SEO, LLC
7 Apartments.com
8 Digible Inc
9 HappyCo, Inc.
10 Funnel
11 Grace Hill

The Multifamily Innovation® Summit, through these rankings, continues to highlight and celebrate the companies that are not just excelling in business but are also paving the way for an inclusive and engaging work environment. As the industry evolves, these rankings serve as a testament to the ongoing commitment to excellence and employee-centric practices in the multifamily sector.

For more information about this year and previous years’ rankings, and to register for the Best Places to Work Multifamily®, please visit Multifamily Women®: https://multifamilywomen.com/

Media Contact:
[email protected]
480-719-4409

multifamily women podcast jennifer carter

Empathy & Innovation: The Dual Engines of Multifamily Success with Jennifer Carter

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In today’s episode of the Multifamily Women® Podcast, host Carrie Antrim sits down with Jennifer Carter, the Customer Advocacy Manager at HappyCo, to delve into the twin pillars of empathy and innovation that are transforming the multifamily industry. Jennifer’s rich cross-industry background empowers her with unparalleled insights, and today she’s sharing them exclusively with you.

multifamily women podcast pfister faucets

Unlocking Value in Multifamily: The Pfister Advantage in Design and Utility

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As part of our Multifamily Women® Summit, we share time with innovative brands as part of our “Meet the Sponsors” series that showcases those brands that are supporting the platform to advance technology, innovation, leadership, and investments.

This episode features a discussion with Shannon Irby, the National Account Manager for New Construction at Pfister Faucets. Pfister is a brand that actively supports the platform, promoting technology and innovation within the industry.

Renowned globally for their product innovation, design, and value, Pfister’s designers are based in California, surrounded by forward-thinking designs from various industries such as automotive, aeronautics, computers, and fashion. By following trends in fashion, home design, and car manufacturing, among others, Pfister crafts new and exciting products.

Pfister also prioritizes practical innovation, ensuring their multifamily products are easy to install, clean, and use in everyday life. Working closely with multifamily developers and owners, Pfister tailors their offerings to each customer’s needs, whether that means providing a wide range of options or simplifying the selection process. In essence, Pfister is a full-service manufacturer that offers a diverse range of products, from entry-level to designer custom products for multifamily developers and owners.

Timestamps:
[00:05:13] Push and Seal drain innovation for multifamily properties.
[00:06:03] Practical innovation for everyday life using Pfister Faucets and other multifamily products.
[00:10:02] Pfister’s origin story.
[00:13:14] American Plumber Stories – Pfister’s Web Series.
[00:17:55] Inspiring the next generation of leaders.

Connect:
Shannon Irby Email: [email protected]
Shannon Irby LinkedIn: https://www.linkedin.com/in/shannon-irby-9a1039a/
Pfister Faucets: https://www.pfisterfaucets.com/
American Plumber Series: https://www.americanplumberstories.com/

Connect with Multifamily Women®:
Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Multifamily Women® Summit: https://multifamilywomen.com/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/

multifamily women podcast realpage

The Future of Multifamily: An Insider’s View with RealPage Industry Principals

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On today’s episode, host Carrie Antrim talked with Krista Hurley and Talisa Dever who are both seasoned Industry Principals at RealPage. When it comes to leveraging technology to drive efficiencies and increase ROI, these women are the go-to authority. They have been instrumental in shaping innovative strategies that have not just disrupted but transformed the way we think about property management and resident engagement.

linkedin multifamily women podcast amber tran (1)

Bridging The Gap Between Operational Performance And Financial Impact With Amber Tran

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In this episode of the Multifamily Women® Podcast, host Carrie Antrim interviews Amber Tran, Product Designer at Vizibly. This episode is part of our “Meet the Sponsors” Series where we get to know the brands creating the most forward-thinking innovations in software and technology to offer solutions for multifamily property management and ownership to become more efficient and successful.

Amber shares her insights on user-centered design and how it can be applied to the world of multifamily property management. She discusses her role at Vizibly and the importance of designing experiences that add value to the end user.

The success of a design or product in property management is measured by its ability to provide a user experience that caters to the needs of property managers. Amber emphasizes the importance of a simplified user interface that is still complex enough for power users, aiming to strike a balance where technology is useful and enhances property managers’ efficiency.

Technology is not meant to replace jobs but rather to support and enhance human efficiency. Amber addresses the fear that technology will replace jobs, clarifying that it is more of a transition. The purpose of technology in this context is to provide property managers and on-site teams with more time to focus on building relationships.

While technology can automate tasks and streamline processes, it cannot replace the human touch and understanding necessary in property management. The goal of technology is to give property managers more time and enable them to be faster and more efficient. The success of a design or product in this context is measured by its ability to improve outcomes, processes, and user experience.

Timestamps:
[00:01:43] Being a product designer in the multifamily industry.
[00:06:01] Designing for different user groups.
[00:07:18] Fail fast and learn fast.
[00:12:08] User-friendly multifamily budgeting with Vizibly.
[00:15:48] Software design and budgeting.
[00:19:36] Decision intelligence and user feedback with Vizibly.
[00:23:16] Budgeting stages and user feedback.
[00:26:10] Multifamily Women® Leadership Series.

Resources:
Amber Tran on LinkedIn: https://www.linkedin.com/in/ambertran7/
Vizibly: https://www.vizibly.io/

Connect with Multifamily Women®:
Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Multifamily Women® Summit: https://multifamilywomen.com/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/

linkedin multifamily women podcast ashley lipp (2)

Empowering Leadership and Re-Imagining Team Structures with Ashley Lipp

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In this episode of the Multifamily Women® Podcast, host Carrie Antrim and Ashley Lipp, VP of Residential Property Management at Lloyd Companies, discuss the importance of cultivating a strong relationship with oneself as a leader, and how new leaders often underestimate the significance of this internal connection. It is stressed that without a healthy relationship with oneself and a commitment to self-honesty, it is unlikely for a leader to inspire and motivate others.

angela flick multifamily women

Driving Change in Multifamily: Angela Flick on Adapting and Innovating

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On this episode of the Multifamily Women® Podcast, host Carrie Antrim speaks with Angela Flick, Vice President of Strategic Solutions at Mack Property Management. Angela has extensive experience in the industry, having worked for Greystar, Riverstone Residential Group, and ConAm Management. Angela is a member of the Multifamily Innovation® Council and loves talking about prop-tech and innovation.

linkedin ashley lipp multifamily innovation council (1)

Lloyd Companies VP, Ashley Lipp, Joins Industry-Leading Multifamily Innovation® Advisory Council

by Insights

March 8, 2023 – Scottsdale, AZ — Multifamily Leadership is pleased to announce Ashley Lipp, Vice President of Residential Property Operations at Lloyd Companies, has joined the Multifamily Innovation® Advisory Council. This esteemed council is made up of industry leaders and innovators who come together to share their expertise and insights on the multifamily industry.

Lipp states, “I’m excited to join this group of multifamily professionals which has already proven to offer invaluable insight on the opportunities and challenges our industry faces. I have connected with several new colleagues and believe the networking opportunities this group offers will greatly benefit both my professional growth and Lloyd Companies as a whole.”

As a member of the council, Lipp will provide valuable insight and expertise in the multifamily industry, bringing her wealth of experience and knowledge to the table. Lipp leads the Residential Property Management team at Lloyd Companies, overseeing more than 8,500 multi-family units in the portfolio.

“Ashley is already a vital member of our Council, and we are thrilled to have her expertise and contributions to the industry,” said Chairman, Patrick Antrim. “We have no doubt that she will bring valuable insights and ideas to the Multifamily Innovation® Advisory Council.”

Lipp is passionate about helping others achieve their professional goals and development, and is dedicated to empowering her team at Lloyd Companies. In her role as Vice President, she guides the Residential Property Management team in all of their functions and leads the vision, operations, and training for the division.

In addition to her professional pursuits, Lipp is dedicated to her personal interests and enjoys spending time with family and friends, as well as playing competitive sports. She received her education from the University of South Dakota, where she studied Contemporary Media & Journalism. 

Council members enjoy access to weekly meetings, a private community, and an annual in-person summit, as well as the opportunity to share insights and learn from a diverse group of successful multifamily owners and operators. Membership is open to those who own or manage multifamily apartments with 1,500+ units under management.

“It’s not just about technology,” said Antrim. “It’s about the processes, leadership, and innovation required to make the business better. We are excited to continue supporting our members as they build and scale their businesses, and we welcome new members to join us in driving innovation in the multifamily industry.”

For more information about the Multifamily Innovation® Advisory Council, please visit https://multifamilyinnovation.com/multifamily-innovation-advisory-council/.

Media Contact:
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Source: Multifamily Leadership

Women's Influence at the Executive Level

Women’s Influence at the Executive Level

by EventNewspodcast

Turns out change management is a critical step in inspiring innovation within a company. Understanding how to leverage and integrate both typically male and female behaviors will be the path to modern leadership norms and success in a tech-led world. In this conversation with Kaycee Kisling and Kim Senn Cross, we dive deep into what executive women are doing to continue to engage their teams.

taking Control of the Company from A to Z

Taking Control of the Company from A to Z

by EventNewspodcast

How do you take control of a company from A to Z? Leading a company or team requires you to make sudden shifts from marketing meetings, to HR, to discussing financial transactions, and everything in between. Cindy Fisher and Georgianna Oliver look at the full enterprise of running a company, department, or team and how with a strategic vision, top leaders are getting people involved when they may not understand the overall strategy.

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5 Key Takeaways From a Summit Full of High Level Multifamily Women

by EventInnovationInsights

Multifamily Women® Summit 2021 Event Recap

After all the registrations, event marketing and bag stuffing – the Multifamily Women® Summit took off and soared this past week leaving many full of inspiration, personal growth and newfound connections!

We laughed, we cried, we got a little sweaty (thanks to our Day 1 Experience) and we even turned things upside down this year. Literally.

2019 MultiFamily Leadership Summit

How Diane Batayeh Makes Innovation A Part Of Doing Business

by InnovationInsights

Village Green is committed to putting people into housing that meets their needs, desires, and budget. They are also dedicated to environmental and social responsibility.  Their use of innovation reflects this dedication. How does Village Green juggle Innovative business processes with social responsibility and customer service? I sought out Diane Batayeh, CEO of Village Green, to get her feedback on the subject.