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Enhancing Multifamily Operations with AI, Automation, and Strategic Marketing

On this episode of the Multifamily Women® Podcast, Host Carrie Antrim introduces the new Vice President of Strategic Marketing and Media for Multifamily Leadership, Lauren Stinson.

Dive into the heart of intentional marketing and uncover how a well-crafted story can elevate your brand and foster deep connections with your audience. Lauren shares actionable tips on leveraging storytelling to create emotional bonds, build loyalty, and stand out in a competitive landscape. Imagine transforming your marketing efforts into a narrative that resonates and engages—this episode reveals exactly how to achieve that.

The discussion also explores the role of automation and AI in multifamily and how it can be utilized in enhancing business operations. Learn how these tools can streamline processes such as content creation and customer engagement, freeing up your team to focus on strategic tasks that drive growth. Hear real-world examples of how automation and AI can optimize your marketing efforts, ensure brand consistency, and improve SEO strategies.

In addition, the episode highlights the upcoming Multifamily Women® Summit, an event that brings together industry leaders to share insights, network, and collaborate. This episode offers a glimpse of the valuable discussions and strategies you can expect at the Summit.

Don’t miss this episode of the Multifamily Women® Podcast. Gain valuable knowledge on marketing strategies, storytelling, and the use of automation and AI to enhance your business operations and lead with confidence in the multifamily industry.

Connect with Multifamily Women®:

Carrie Antrim on LinkedIn:
Multifamily Women® Summit:
Be a Guest on the Podcast or at the Summit:
Multifamily Women® Leadership Series:
Multifamily Innovation® Council:
Multifamily Innovation® Summit:
Best Places to Work Multifamily®:

Mastering Time Management with Key Strategies for Leaders

Mastering Time Management with Key Strategies for Leaders

Discover the art of time management for multifamily leaders and transform your daily routine into a powerhouse of productivity and balance. Learn to identify time thieves, delegate effectively, and embrace technology for streamlined operations. Get insights on work-life equilibrium and continuous self-improvement to keep pace with the evolving industry. Join us at the Multifamily Women® Summit for key strategies to excel in your role.

navigating tech transformation in multifamily

Navigating Tech Transformation in the Multifamily Industry

As a leader in the multifamily industry, one often confronts a whirlwind of emotions with technology adoption. Leaders face the anxiety of burgeoning tech stacks, spiraling costs, and processes turning into labyrinths. It’s disheartening—believing technology should streamline operations, yet it often complicates them further. Leaders recall the sting of their teams’ frustrations, grappling with multiple apps just to manage one property, and residents airing their grievances over the same. Data risks loom large, conversations with IT feel like deciphering an alien dialect, and product choices overwhelm like a labyrinth of uncertain outcomes.

Then begins the arduous journey of decision-making on multifamily tech products, a path littered with past financial regrets and distractions disguised as solutions. It becomes clear that while needing a technology champion, the ‘who’, ‘what’, and ‘where’ of hiring such a leader are as elusive as a mirage in a desert. All this while balancing investor relations, where returns are crucial, and everything teeters on the edge of a gamble.

Fast-forward to today, and the landscape is unrecognizably positive. What was once high overhead can now be streamlined into cost-efficient operations oozing profitability. Time, previously a relentless thief, has been reclaimed, offering efficient workflows and a fulfilling balance between work and personal life. The agonizing recruitments have transformed into a well-oiled machine drawing top talents to the ranks. And the cherry on top? Career growth is no longer a distant dream but an imminent reality for leaders and their teams.

Integrating technology, once a source of dismay, now smoothly disappears into workflows, positioning multifamily companies leagues ahead of their competition. The satisfaction among investors, reflecting in their returns, paints a success story that, just a while back, seemed like a whimsical desire. Marketing strategies are solid, the demand high, and properties are now synonymous with clean, well-maintained, and tech-forward havens.

Indeed, leaders wear many hats—creators of value, architects of profit, cultivators of company DNA. But today, thanks to their transformation, they wear them with pride and ease. Engaged employees, satisfied residents, and content investors are now not just aspirations but everyday realities. And as for the technology that once felt like a bane—it’s now so ingrained and intuitive that it effortlessly facilitates success.

Most importantly, leaders need to feel supported, networking with peers sharing similar convictions to better their multifamily businesses. Technology investments have shored up defenses, mitigating risks and connecting to a community that shares and understands their journey. The transformation is palpable; it’s admired; it’s a shared vision coming to life, turning what once was a cacophony of challenges into a symphony of triumphs.

Curious about how to turn your own pains into such profound victories? Could you use a roadmap to technology adoption, efficient operations, and strategic growth—amidst the gargantuan task of finding the right tech-savvy leader for your team? The Multifamily Women® Summit could be your answer. This summit is a conduit of knowledge-sharing, a place to network with multifamily women who’ve steered their ships through similarly choppy waters and emerged victorious.

Let’s meet and transform our shared dreams into actionable blueprints for success. Don’t let this opportunity pass you by—save your spot now:

Explore the Multifamily Women® Summit schedule to plan your journey, discover how to become a sponsor, and tune into the Multifamily Women® podcast for ongoing insights. Additionally, learn about our Multifamily Innovation® Advisory Council.

FAQ Section:

Q: What can I expect to gain from attending the Multifamily Women® Summit?

A: The summit provides a valuable chance to engage with thought leaders, enhance your skills in technology and leadership, and discover strategies to streamline your operations. It’s an investment in your professional development and an opportunity to network with women executives who can relate to your challenges and aspirations in the multifamily industry.

Q: Who will be speaking at the summit?

A: The event schedule offers a lineup of industry experts and renowned speakers who have a deep understanding of the multifamily sector. They’ll be sharing their insights and experiences to help you navigate and leverage technology for your business success.

Q: How can I convince my company to sponsor my attendance at the summit?

A: Point out the tangible benefits of networking, knowledge sharing, and the potential to discover cost-saving solutions and efficiency-boosting strategies. You can find more information on how to become a sponsor or encourage your company to sponsor you here.

Q: Is there a way to stay updated with topics discussed at the summit if I can’t attend this year?

A: Absolutely! Stay connected with our community through the podcast discussions on multifamily topics, where you can access valuable content and keep abreast of the latest industry trends.

Q: What opportunities are available for networking at the summit?

A: The Multifamily Women® Summit prioritizes networking, with scheduled peer-to-peer discussions, interactive sessions, and social events designed to foster connections and collaborations among attendees.

Join industry leaders and visionaries at the Multifamily Women® Summit to gain invaluable insights and tools in tech-savvy leadership and technology adoption in the multifamily space. Don’t miss out—register today!

Empowering Multifamily Women and Overcoming Burnout Together

Empowering Multifamily Women and Overcoming Burnout Together

We’ve all been there, facing the multifaceted challenges of staffing and training in the apartment industry. Our roles require us to juggle recruiting, hiring, upskilling, and team development, all while striving to maintain a semblance of work-life balance. This intricate dance can often lead us toward the brink of burnout. But there’s hope. As women leaders in multifamily, we can empower ourselves and our teams with strategies to navigate these challenges effectively.

The quest for top talent is a constant in our industry. As we compete for the best, we must ensure that our multifamily recruitment strategies are not just about filling positions but also about finding individuals aligned with our company culture and values. It’s about building a team that will grow with us. The upcoming Multifamily Women® Summit gives us the chance to dive into recruitment tactics that are both innovative and inclusive, ensuring that our workforce reflects the diversity and dynamism we value.

Once we’ve recruited our ideal candidates, the next challenge is training. But traditional onboarding methods can be time-consuming and ineffective. We need training programs that not only impart necessary skills but also encourage continuous personal and professional growth. It’s about fostering a learning culture within our organizations.

Investing in training is not a mere expense; it’s about building an empowered workforce. To understand this better, attending events like the Multifamily Women® conference offers deeper insight into effective training methodologies that can be tailored to multifamily settings.

The ultimate goal of any leader is to build a thriving team while sustaining their own well-being. We don’t have to choose between the two. By implementing better time management, defining clear boundaries, and using technology to automate where possible, we can create a balanced environment that boosts productivity without compromising our health or happiness. The podcast discussions on multifamily topics offer an array of insights to help us achieve this equilibrium.

Join industry leaders and visionaries at the Multifamily Women® Summit to gain invaluable insights and tools on empowering women in the apartment industry. Navigate staffing and training challenges without burnout. Don’t miss out—register today!

FAQs About the Multifamily Women® Summit

Q: Who should attend the Multifamily Women® Summit?
A: Women Multifamily Executives, COOs, CFOs, and leaders in the apartment industry looking to scale, transform, and differentiate their business.

Q: What topics will be covered at the Summit?
A: The summit will cover a broad range of topics including leadership, technology innovation, efficient operations, hiring strategies, and professional development, tailored to the multifamily industry.

Q: How can attending the Summit benefit my professional growth?
A: By providing a space for networking with peers, learning from industry experts, and gaining insights into the latest trends and strategies, the Summit can significantly impact career advancement and operational success.

Q: Is the content provided at the Summit trustworthy and authoritative?
A: Absolutely. The Multifamily Women® Summit prides itself on delivering content that adheres to the highest standards of expertise, authoritativeness, and trustworthiness.

Q: Can the Summit help me find solutions for technology adoption and cost management?
A: Yes, the Summit is a valuable resource for discovering cost-efficient tech solutions, managing overheads, and making informed decisions about technology adoption within your organization.

Q: Will there be opportunities to discuss my specific challenges and learn from others?
A: The Summit encourages active participation, sharing challenges, and exchanging experiences. Engage in peer-to-peer discussions for personalized insights and shared growth.

Resilience Strategies

Resilience Strategies for Women in Multifamily Management

Change is a relentless force, particularly felt in the dynamic world of apartment management. As multifamily housing evolves, resilience becomes a pivotal trait, especially for women steering this charge. So, what does it take to not just survive but thrive amidst change? It requires an unshakeable blend of grit, adaptability, and yes, a strategic understanding of resilience.

Understanding the landscape, first and foremost, is critical. The multifamily industry is no stranger to upheaval — from technological advancements to fluctuations in market trends. Women in multifamily are consistently balancing rising costs, investor relations, and the integration of technology into every corner of their business. A desire for seamless operations and happy tenants clashes against the backdrop of unpredictable changes.

One of the core strategies for bolstering resilience is continuous learning and development. Engaging in events that stimulate professional growth is essential. The Multifamily Women Summit provides a platform for women executives to share their experiences, learn from industry peers, and discover fresh perspectives on overcoming obstacles. In the face of complex tech integrations, it offers insights on maintaining control over data while still making tenants’ lives easier through technology.

Another facet of resilience is leadership. Understanding the multifamily business at a fundamental level can be channeled into effective decision-making — a skill that improves with exposure to diverse thought leadership. The Summit’s opportunities for multifamily networking not only enhance knowledge but also offer support from kindred spirits who are navigating similar challenges.

Aptitude in harnessing cutting-edge technology shouldn’t be undervalued. The desire for technology adoption that integrates effortlessly into workflows is a prominent desire for women in multifamily. The resources and discussions offered through innovation in multifamily housing can provide the guidance needed to make informed decisions that align with company values and efficiency.

Amidst this all, striking a work-life balance is more than a luxury — it’s a necessity for sustained success. When personal well-being aligns with professional demands, resilience is not just about bouncing back; it’s about bouncing forward. Podcasts can be a valuable tool on the journey to resilience, offering accessible insights and stories of grit and growth in the multifamily space. Women are finding their stride by tuning into podcast discussions on multifamily topics that resonate with their current challenges.

Thriving amidst change is no small feat, but with the right strategies and support, it’s not only possible — it’s within reach. The journey to resilience is ongoing, and it’s one that multifamily women can undertake together, fostering not just individual success, but also propelling the industry forward.

Join industry leaders and visionaries at the Multifamily Women® Summit to gain invaluable insights and tools in resilience strategies. Don’t miss out—register today!

FAQs about the Multifamily Women® Summit:

  • What can I expect to gain from the Multifamily Women® Summit?
    You can look forward to developing stronger leadership skills, learning about seamless technology adoption, and engaging in vital networking opportunities, all tailored to elevate your professional journey within the multifamily industry.
  • How can the Summit help me manage changes in the industry?
    The Summit provides a diverse array of expert speakers and peer-to-peer discussions that focus on practical strategies for resilience, adaptability, and innovation amidst continuous industry evolution.
  • Will there be opportunities to discuss specific challenges faced by women in multifamily?
    Yes, the Summit is designed to foster open dialogues on the unique challenges and opportunities for women in the industry, encouraging shared experiences and collective problem-solving.
Building Relationships in Multifamily

Fostering Success Building Relationships in Multifamily

In the bustling world of the apartment industry, effective work relationships stand as the cornerstone of success. It’s the glue that bonds teams, ensures smooth operations, and, most importantly, it’s what keeps residents happy and feeling at home. But how do you forge these vital connections in an environment that’s always on the move?

Firstly, understanding the nuances of the apartment industry is key. Relationships here don’t just happen overnight; they’re cultivated through trust, consistency, and mutual respect. One essential strategy is embracing open communication. Ensure that everyone, from management to maintenance, feels heard and valued. This collaborative spirit fosters a positive atmosphere that residents undoubtedly notice and appreciate.

Another integral part of building relationships in multifamily is constant innovation. The apartment industry isn’t stagnant, and neither should the work relationships within it. Embracing new ideas, technologies, and processes keeps the industry exhilarating. Cross-departmental collaborations, for example, can unearth creative solutions that benefit the entire community and strengthen team bonds.

Networking events also offer valuable opportunities to deepen industry connections. The Multifamily Women® Summit, for instance, provides a platform for professionals to exchange knowledge, share experiences, and create supportive networks that extend beyond the office walls. The insights gained can transform how you interact with colleagues, leading to more meaningful and productive work relationships.

Lastly, recognizing individual contributions goes a long way in fostering a positive work environment. Show appreciation for both the big wins and the small triumphs. Celebrating success isn’t just about achievement; it’s about acknowledging the people who make it happen. Consider ways to highlight these contributions, perhaps through an internal newsletter or a shout-out at team meetings.

Effective work relationships in the apartment industry aren’t just beneficial; they’re necessary. They improve job satisfaction, enhance resident experiences, and drive the industry forward. For those keen to expand their knowledge and network, attending the Multifamily Women® Summit is an unmissable opportunity. It’s more than an event; it’s a stepping stone to building the enduring, effective relationships that mark the difference between a good apartment community and a great one. Secure your spot today, and unlock the insights, tools, and capabilities you need to excel in this dynamic field.

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Melanie French Joins the Multifamily Innovation® Council, Paving the Way for Future Real Estate Innovators

Scottsdale, Arizona – April 12, 2024 – The Multifamily Innovation® Council proudly announces the addition of Melanie French, an esteemed multifamily executive and CEO of RR Living, to its executive-level membership organization. Bringing over two decades of industry experience and leadership, French stands poised to contribute her vast expertise towards advancing the mission of the Council.

Melanie French is recognized within the multifamily industry for her authentic leadership and dedication to creating success stories that transcend properties and assets, integrating the achievements of teams, leaders, and entire companies. As CEO of RR Living, French steers the direction of a sprawling portfolio encompassing almost 16,000 units, her strategies focusing on driving organizational growth and sustaining industry excellence.

Her career encompasses significant tenures with industry powerhouses, including Cortland and Aimco, where her role as an executive leader has led to pivotal growth trajectories. Highly sought as a speaker, French’s thought leadership has inspired many. Alongside her contributions to the Multifamily Innovation® Council, Melanie’s commitment to professional enrichment and community engagement shines through her multiple prestigious memberships, including CPM, CHIEF, the Forbes Business Council, and her advisory role for Entryway.

Melanie expressed her excitement about joining the Multifamily Innovation® Council with the following statement: “It is an honor to be a part of the Multifamily Innovation® Council where I can continue to contribute meaningfully to the industry I love, while paving the way for our future innovators, entrepreneurs and change leaders in real estate and multifamily.”

As her accolades precede her, French’s areas of strength position her to be a key contributor to the Council’s initiatives. Her experience harnesses the transformative power of leadership development, effective property management strategies, and her nuanced grasp of the multifamily industry complements the Council’s vision of fostering innovation and profitability.

Patrick Antrim, Chairman of the Multifamily Innovation® Council, and CEO of Multifamily Leadership, states, “Melanie’s unwavering commitment to multifamily excellence reflects the core mission of the Council. Her strategic insight and results-driven approach will invigorate our collective pursuit of business optimization and technological leadership. We welcome Melanie’s partnership and expertise as instrumental in shaping the future of our industry.”

The Multifamily Innovation® Council serves as a dynamic platform for industry leaders to address and navigate the multifamily landscape’s complexities. It is committed to innovation that positively impacts the bottom line, enhances employee experiences, and sustains demand for companies.

Melanie French’s addition to the Council underscores its steadfast resolve to empower industry executives in their continuous journey towards professional and personal growth, promoting innovation, competitiveness, and success.

The Multifamily Innovation® Council invites other multifamily executives to join a network of trust, shared knowledge, and personal development. To learn more about the Council and how to get involved, please visit

About Multifamily Innovation® Council:

The Multifamily Innovation® Council is an executive level membership organization dedicated to the pursuit of the profitable Multifamily Company. We focus on the intersection of leadership, technology, AI, and Innovation. We value results and collaboration for Multifamily Business leaders seeking to unlock value within their organizations to create better experiences and drive profitability.

Media Contact: 

Patrick Antrim
Chairman, Multifamily Innovation® Council
[email protected]

debbie rae peters multifamily innovation council (1)

Multifamily Innovation® Council Welcomes Industry Powerhouse Debbie Rae Peters

Scottsdale, Arizona – April 8, 2024 – The Multifamily Innovation® Council, a consort of leading multifamily executives, is delighted to announce that Debbie Rae Peters, an industry veteran with over 30 years of experience in the NY Metro area, has joined the Council. Debbie Rae brings to the table a wealth of knowledge and expertise in marketing, online presence, and resident engagement acquired from her tenure at prominent real estate entities.

As Director of Marketing for Rose Property Management Group, Debbie Rae has been pivotal in revolutionizing multifamily property branding and lead generation strategies. With a storied career spanning positions at AvalonBay, AIMCO, Roseland, Greystar, and Beam Living, she is highly sought-after for her ability to implement creative and economically savvy marketing initiatives that propel leasing numbers while enriching the resident experience.

Debbie stated, “Being part of the Multifamily Innovation® Council presents a great opportunity to collaborate with industry peers and drive positive change in the multifamily industry. By connecting with others who share your passion for innovation, you can collectively address challenges and identify opportunities to enhance the industry and benefit everyone involved.”

Patrick Antrim, Chairman of the Multifamily Innovation® Council and CEO of Multifamily Leadership, expressed his enthusiasm for Debbie’s accession, “Debbie Rae Peters exemplifies the convergence of experience and innovation, reflecting our commitment to advancing the multifamily industry. Her dedication to fostering women’s ERGs and spearheading DEI initiatives will be instrumental in steering our Council towards a more inclusive and transformative future.”

The Council details its mission as follows: The Multifamily Innovation® Council is an executive level membership organization dedicated to the profitable Multifamily Company. The Council is ardent about innovation for impactful outcomes, concentrating on leadership, technology AI, and advancement that drive bottom-line profits, employee gratification, and robust demand for services.

Joining the Council signifies a commitment to continuous enhancement and growth. Members, like Debbie Rae, bring proven insight and forward-thinking strategies to the collective table, positioning themselves as frontrunners in the ever-evolving multifamily industry landscape.

About Multifamily Innovation® Council:
The Multifamily Innovation® Council is an executive level membership organization dedicated to the pursuit of the profitable Multifamily Company. We are uniquely positioned to focus on the intersection of Technology, AI, Innovation, and Leadership.The Multifamily Innovation® Advisory Council serves as a hub for visionary leaders committed to shaping the future of the multifamily industry. 

For more information, visit

Media Contact: 

Patrick Antrim
Chairman, Multifamily Innovation® Council
[email protected]

Multifamily Women Newsletter (5)

Celebrating Women’s History Month in the Multifamily Industry

As March ushers in the observance of Women’s History Month, it offers a moment for those of us in the multifamily industry to reflect on the transformative impact women have had—and continue to have—on our field. At Multifamily Women®, we are particularly poised to appreciate this moment, not only to celebrate the monumental achievements of women through history but also to acknowledge the dynamic leadership and innovation women bring to multifamily.

Women’s History Month is not just a time for reflection; it’s a call to action for leaders across the multifamily industry to recognize and harness the power of diverse leadership. As high-level executives, founders, and innovators, our commitment to fostering inclusive environments where women leaders thrive is pivotal. It’s about acknowledging the past, inspiring the present, and paving the way for a future where gender parity isn’t the goal but the norm.

The multifamily industry, like many others, has seen a significant shift towards more inclusive leadership. Women have moved from behind-the-scenes roles to front-line leaders, shaping policy, driving innovation, and leading companies towards unprecedented growth. Their contributions are not just in numbers but in the depth of impact, bringing unique perspectives that address complex challenges with creativity and resilience.

However, the journey is far from over. While we celebrate progress, we also recognize the barriers that still exist. As stewards of this industry, it’s incumbent upon us to lead with intentionality, ensuring our policies, practices, and platforms champion the cause of women’s advancement.

Diversity is the bedrock of innovation. The multifamily industry thrives on forward-thinking solutions that address the ever-changing needs of our residents and stakeholders. By elevating women into leadership positions and ensuring their voices are heard and valued, we unlock a wealth of creativity and insight that drives our industry forward.

The Multifamily Women® Summit, held every September, is a testament to our commitment to this cause. It’s more than an event; it’s a movement towards building a community where women in multifamily are empowered to lead, innovate, and inspire. Through keynote speeches, thoughtful discussions, and networking opportunities, we not only celebrate achievements but also equip attendees with the tools and knowledge to navigate and succeed in this dynamic industry.

As we commemorate Women’s History Month, let us also commit to action. Let’s mentor and sponsor promising female leaders within our organizations. Let’s challenge biases and break down systemic barriers that hinder progress. And let’s continue to create spaces where the achievements of women are not just celebrated one month a year but are integral to our industry’s ethos.

The journey of women in the multifamily industry is a narrative of resilience, leadership, and innovation. This Women’s History Month, let us all – men and women alike – pledge to not only remember the past but to actively shape a future where the multifamily industry sets the standard for gender equality and empowerment.

Together, we are not just marking history; we are making history. Let’s continue to lead with purpose, passion, and persistence. Because when women succeed, our industry thrives.

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Multifamily Innovation® Council Welcomes Jayde McGivern, Director of Systems at RedPeak

Scottsdale, Arizona – February 21, 2024 — The Multifamily Innovation® Council is proud to announce that Jayde McGivern, a seasoned professional deeply dedicated to pioneering property management systems, has joined the ranks of its esteemed council members. With Jayde’s membership, the Council continues to uphold its commitment to driving innovation and operational excellence in the multifamily industry.

At RedPeak Real Estate, Jayde plays a pivotal role as the overseer of Information Technology. With a rich history spanning 22 years, RedPeak Real Estate has established itself as a prominent player in the Denver and Metro areas, boasting a portfolio of 3300 units. Jayde, a proven and hands-on technology leader, brings a wealth of experience to the table.

Jayde brings to the council a genuine passion for innovation, coupled with over a decade of property management experience. Her proven expertise in software implementation and project management has led to noteworthy advancements in operational efficiency and digital transformation at RedPeak. As the Director of Systems and a pivotal figure in the company’s Innovation Committee, she has been instrumental in formulating best practices that streamline company policies and enhance data integrity.

“It’s an honor to join the Multifamily Innovation® Council. Being a part of this signifies more than just a personal achievement; it represents a commitment to fostering a culture of continuous improvement and innovation in the multifamily industry,” said McGivern. “Now, as a member of this esteemed council, I am thrilled to contribute my experience and insights to shape the future of property management. This platform allows me to collaborate with other industry leaders, sharing best practices and pioneering strategies that will drive multifamily forward.”

Chairman of the Multifamily Innovation® Council and CEO of Multifamily Leadership, Patrick Antrim, expressed his enthusiasm for Jayde’s addition to the council, “Having Jayde join the Multifamily Innovation® Council is a significant milestone for us. Jayde’s remarkable track record at RedPeak, especially in driving operational efficiency and spearheading digital transformation, aligns perfectly with the ethos and vision of our council. Her extensive experience and proactive approach in integrating technology with management practices are exactly the qualities we seek in our members.”

Jayde’s background is rich in diverse operational and technological roles which have shaped her into an exceptional asset for RedPeak. Her educational prowess, holding a Bachelor of Science in Industrial Technology Management from Berea College, enhances her ability to leverage technology for efficient management practices. Jayde thrives in dynamic environments, utilizing her excellent communication, writing, and project management skills to manage multiple initiatives and lead cross-functional teams effectively.

Her strengths in providing best-in-class software support, diagnosing and resolving critical issues, and implementing change management processes solidify her as a key contributor to the Council’s mission of fostering trusted circles of prosperity within the multifamily industry.

About Multifamily Innovation® Council:
The Multifamily Innovation® Council is an executive level membership organization dedicated to the pursuit of the profitable Multifamily Company. We are uniquely positioned to focus on the intersection of Leadership, Technology, and Innovation. The Multifamily Innovation® Advisory Council serves as a hub for visionary leaders committed to shaping the future of the multifamily industry. 

For more information, visit

For media inquiries or further information, please contact:

Media Contact:
Email: [email protected]

Source: Multifamily Leadership

multifamily women podcast mri software update

Meet the Sponsors Series – Trends and Insights in the Multifamily Industry with MRI Software

In this episode, host Carrie Antrim engages Katie Battig and Liz Findura from MRI Software in a nuanced discussion about the company’s initiatives in fraud prevention and their exploration of AI technology within the real estate sector. While AI often floats around as an industry buzzword, the conversation delves into how MRI Software is actively incorporating it as a tool aimed at supporting organizational efficiency.

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Empathy & Innovation: The Dual Engines of Multifamily Success with Jennifer Carter

In today’s episode of the Multifamily Women® Podcast, host Carrie Antrim sits down with Jennifer Carter, the Customer Advocacy Manager at HappyCo, to delve into the twin pillars of empathy and innovation that are transforming the multifamily industry. Jennifer’s rich cross-industry background empowers her with unparalleled insights, and today she’s sharing them exclusively with you.

multifamily women podcast realpage

The Future of Multifamily: An Insider’s View with RealPage Industry Principals

On today’s episode, host Carrie Antrim talked with Krista Hurley and Talisa Dever who are both seasoned Industry Principals at RealPage. When it comes to leveraging technology to drive efficiencies and increase ROI, these women are the go-to authority. They have been instrumental in shaping innovative strategies that have not just disrupted but transformed the way we think about property management and resident engagement.

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Bridging The Gap Between Operational Performance And Financial Impact With Amber Tran

In this episode of the Multifamily Women® Podcast, host Carrie Antrim interviews Amber Tran, Product Designer at Vizibly. This episode is part of our “Meet the Sponsors” Series where we get to know the brands creating the most forward-thinking innovations in software and technology to offer solutions for multifamily property management and ownership to become more efficient and successful.

Amber shares her insights on user-centered design and how it can be applied to the world of multifamily property management. She discusses her role at Vizibly and the importance of designing experiences that add value to the end user.

The success of a design or product in property management is measured by its ability to provide a user experience that caters to the needs of property managers. Amber emphasizes the importance of a simplified user interface that is still complex enough for power users, aiming to strike a balance where technology is useful and enhances property managers’ efficiency.

Technology is not meant to replace jobs but rather to support and enhance human efficiency. Amber addresses the fear that technology will replace jobs, clarifying that it is more of a transition. The purpose of technology in this context is to provide property managers and on-site teams with more time to focus on building relationships.

While technology can automate tasks and streamline processes, it cannot replace the human touch and understanding necessary in property management. The goal of technology is to give property managers more time and enable them to be faster and more efficient. The success of a design or product in this context is measured by its ability to improve outcomes, processes, and user experience.

[00:01:43] Being a product designer in the multifamily industry.
[00:06:01] Designing for different user groups.
[00:07:18] Fail fast and learn fast.
[00:12:08] User-friendly multifamily budgeting with Vizibly.
[00:15:48] Software design and budgeting.
[00:19:36] Decision intelligence and user feedback with Vizibly.
[00:23:16] Budgeting stages and user feedback.
[00:26:10] Multifamily Women® Leadership Series.

Amber Tran on LinkedIn:

Connect with Multifamily Women®:
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Multifamily Women® Summit:
Be a Guest on the Podcast or at the Summit:
Multifamily Women® Leadership Series:
Multifamily Innovation® Council:
Multifamily Innovation® Summit:
Best Places to Work Multifamily®:

linkedin multifamily women podcast ashley lipp (2)

Empowering Leadership and Re-Imagining Team Structures with Ashley Lipp

In this episode of the Multifamily Women® Podcast, host Carrie Antrim and Ashley Lipp, VP of Residential Property Management at Lloyd Companies, discuss the importance of cultivating a strong relationship with oneself as a leader, and how new leaders often underestimate the significance of this internal connection. It is stressed that without a healthy relationship with oneself and a commitment to self-honesty, it is unlikely for a leader to inspire and motivate others.

angela flick multifamily women

Driving Change in Multifamily: Angela Flick on Adapting and Innovating

On this episode of the Multifamily Women® Podcast, host Carrie Antrim speaks with Angela Flick, Vice President of Strategic Solutions at Mack Property Management. Angela has extensive experience in the industry, having worked for Greystar, Riverstone Residential Group, and ConAm Management. Angela is a member of the Multifamily Innovation® Council and loves talking about prop-tech and innovation.

Women's Influence at the Executive Level

Women’s Influence at the Executive Level

Turns out change management is a critical step in inspiring innovation within a company. Understanding how to leverage and integrate both typically male and female behaviors will be the path to modern leadership norms and success in a tech-led world. In this conversation with Kaycee Kisling and Kim Senn Cross, we dive deep into what executive women are doing to continue to engage their teams.

taking Control of the Company from A to Z

Taking Control of the Company from A to Z

How do you take control of a company from A to Z? Leading a company or team requires you to make sudden shifts from marketing meetings, to HR, to discussing financial transactions, and everything in between. Cindy Fisher and Georgianna Oliver look at the full enterprise of running a company, department, or team and how with a strategic vision, top leaders are getting people involved when they may not understand the overall strategy.

linkedin multifamily women podcast cari skrdla

Focusing Your Mind to Achieve Your Goals

Dr. Cari Skrdla is an experienced neuroscientist and the founder of LifeBack Consulting. She has an undergraduate degree in Psychology from Eastern Michigan University,  an MBA from Western International University, doctoral studies in Psychology from Argosy University, and a  doctorate in Behavioral Sciences from the University of Greenwich. Dr. Cari is an expert in brain science and how that correlates to our everyday actions, for better or worse.