In this episode of the Multifamily Women® Podcast, host Carrie Antrim interviews Michelle Flandreau, Chief Revenue Officer at CredHub. Michelle shares her insights and experiences in the multifamily industry, drawing from her background in sales, marketing, business development, and user experience.
Bridging The Gap Between Operational Performance And Financial Impact With Amber Tran
In this episode of the Multifamily Women® Podcast, host Carrie Antrim interviews Amber Tran, Product Designer at Vizibly. This episode is part of our “Meet the Sponsors” Series where we get to know the brands creating the most forward-thinking innovations in software and technology to offer solutions for multifamily property management and ownership to become more efficient and successful.
Amber shares her insights on user-centered design and how it can be applied to the world of multifamily property management. She discusses her role at Vizibly and the importance of designing experiences that add value to the end user.
The success of a design or product in property management is measured by its ability to provide a user experience that caters to the needs of property managers. Amber emphasizes the importance of a simplified user interface that is still complex enough for power users, aiming to strike a balance where technology is useful and enhances property managers’ efficiency.
Technology is not meant to replace jobs but rather to support and enhance human efficiency. Amber addresses the fear that technology will replace jobs, clarifying that it is more of a transition. The purpose of technology in this context is to provide property managers and on-site teams with more time to focus on building relationships.
While technology can automate tasks and streamline processes, it cannot replace the human touch and understanding necessary in property management. The goal of technology is to give property managers more time and enable them to be faster and more efficient. The success of a design or product in this context is measured by its ability to improve outcomes, processes, and user experience.
Timestamps:
[00:01:43] Being a product designer in the multifamily industry.
[00:06:01] Designing for different user groups.
[00:07:18] Fail fast and learn fast.
[00:12:08] User-friendly multifamily budgeting with Vizibly.
[00:15:48] Software design and budgeting.
[00:19:36] Decision intelligence and user feedback with Vizibly.
[00:23:16] Budgeting stages and user feedback.
[00:26:10] Multifamily Women® Leadership Series.
Resources:
Amber Tran on LinkedIn: https://www.linkedin.com/in/ambertran7/
Vizibly: https://www.vizibly.io/
Connect with Multifamily Women®:
Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Multifamily Women® Summit: https://multifamilywomen.com/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/
Empowering Leadership and Re-Imagining Team Structures with Ashley Lipp
In this episode of the Multifamily Women® Podcast, host Carrie Antrim and Ashley Lipp, VP of Residential Property Management at Lloyd Companies, discuss the importance of cultivating a strong relationship with oneself as a leader, and how new leaders often underestimate the significance of this internal connection. It is stressed that without a healthy relationship with oneself and a commitment to self-honesty, it is unlikely for a leader to inspire and motivate others.
Driving Change in Multifamily: Angela Flick on Adapting and Innovating
On this episode of the Multifamily Women® Podcast, host Carrie Antrim speaks with Angela Flick, Vice President of Strategic Solutions at Mack Property Management. Angela has extensive experience in the industry, having worked for Greystar, Riverstone Residential Group, and ConAm Management. Angela is a member of the Multifamily Innovation® Council and loves talking about prop-tech and innovation.
Finding Your Voice and Leading with Empathy and Confidence
Christina Robinson Race is the Vice President of Solutions at Southwest Utility Solutions and has a diverse background in and out of the multifamily industry. She has been integral in managing $15 million (and bigger) deals and relationships in her 25 years of experience in the industry.
Beyond Maintenance: Chadwell Supply’s Mission to Educate and Innovate
Multifamily Leadership is an Events, News, and Media Platform.
It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.
Redefining Rent Payments: CredHub’s Vision for Empowering Residents and Managers
Multifamily Leadership is an Events, News, and Media Platform.
It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.
Beyond Convenience: Arize’s Role in Enhancing Security and Efficiency in Apartments
Multifamily Leadership is an Events, News, and Media Platform.
It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.
Behind the Wires: Making Sense of Multifamily Telecom Contracts with CCNG
Multifamily Leadership is an Events, News, and Media Platform.
It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.
Empowering Multifamily Management: MRI Software’s Commitment to Seamless Solutions
Multifamily Leadership is an Events, News, and Media Platform.
It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.
Charging Forward: Refuel Electric Vehicle Solutions (REVS) and the Future of EV Charging Stations in Multifamily Properties
Multifamily Leadership is an Events, News, and Media Platform.
It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.
Meet the Sponsors Series – TheGuarantors
Multifamily Leadership is an Events, News, and Media Platform.
It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.
Redefining Leasing: Conversations with LeaseHawk’s Sarah Saglam on AI and Multifamily Solutions
Multifamily Leadership is an Events, News, and Media Platform.
It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.
Meet the Sponsors Series – Rent.
Multifamily Leadership is an Events, News, and Media Platform.
It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.
Meet the Sponsors Series – Nice Healthcare
Multifamily Leadership is an Events, News, and Media Platform.
It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.
Meet the Sponsors Series – Rently
Multifamily Leadership is an Events, News, and Media Platform.
It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.
Meet the Sponsors Series – Rent Dynamics
Multifamily Leadership is an Events, News, and Media Platform.
It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.
Meet the Sponsors Series – Community Boss™
Multifamily Leadership is an Events, News, and Media Platform.
It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.
Meet the Sponsors Series – Platinum Cubed
Multifamily Leadership is an Events, News, and Media Platform.
It’s where Multifamily Innovation, Technology, Investments, and Leaders converge.
Innovations in Apartment Searching: A Chat with Marcia Bollinger from Apartments.com
Multifamily Leadership is an Events, News, and Media Platform.
It’s where Multifamily Innovation, technology, Investments, and Leaders converge.
Shifting Customer Expectations and How Work Will Change
Shifting customer expectations is changing how we work and lead teams. Women influence 83% of all consumer spending in the United States so Carrie Antrim had a conversation with Kesha Fisher and Nicole Wray, both of Greystar, to consider how revenue goals and performance are influenced by women.
Women’s Influence at the Executive Level
Turns out change management is a critical step in inspiring innovation within a company. Understanding how to leverage and integrate both typically male and female behaviors will be the path to modern leadership norms and success in a tech-led world. In this conversation with Kaycee Kisling and Kim Senn Cross, we dive deep into what executive women are doing to continue to engage their teams.
Taking Control of the Company from A to Z
How do you take control of a company from A to Z? Leading a company or team requires you to make sudden shifts from marketing meetings, to HR, to discussing financial transactions, and everything in between. Cindy Fisher and Georgianna Oliver look at the full enterprise of running a company, department, or team and how with a strategic vision, top leaders are getting people involved when they may not understand the overall strategy.
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Giving a Damn is Good for You and Your Business
The future is bright in Multifamily for people that give a damn. Good leadership is about developing strong relationships, supporting and developing other leaders. Stacy Stemen and Sarah Saglam highlight those who really care, are engaged, are involved, and how they manage their daily duties to stay so involved.
How Improv Can Help With Everything
“Inevitably, momentum and energy don’t lie,” said Hailey. “So you can create a space in your teams or your companies where you’re using these ‘Yes, and’ principles to brainstorm effectively, and then you implement the boundaries and the ‘No’ in the editing process. But there’s sacred time for brainstorming.”
Focusing Your Mind to Achieve Your Goals
Dr. Cari Skrdla is an experienced neuroscientist and the founder of LifeBack Consulting. She has an undergraduate degree in Psychology from Eastern Michigan University, an MBA from Western International University, doctoral studies in Psychology from Argosy University, and a doctorate in Behavioral Sciences from the University of Greenwich. Dr. Cari is an expert in brain science and how that correlates to our everyday actions, for better or worse.

























