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Celebrating the Success of the 5th Annual Multifamily Women® Summit

The 5th annual Multifamily Women® Summit, held in Phoenix, Arizona on September 4-5, 2024, was a resounding success. Marking a significant milestone, this year’s summit drew record-breaking attendance from high-level executives across the multifamily industry, reaffirming its position as the premier event for leaders in the space.

Carrie Antrim, Founder of Multifamily Women®, expressed her excitement, stating, “The incredible turnout and overwhelmingly positive feedback from this year’s summit is a testament to the power and potential of women in our industry. We are proud to create a platform where multifamily women leaders can connect, learn, and grow together.”

The 2024 Multifamily Women® Summit brought together a diverse group of VPs, Directors, CEOs, Founders, and Presidents, providing them with a unique space to collaborate, learn from industry experts, and build lasting connections. What set this year’s summit apart were its exclusive networking opportunities and dynamic programming.

Attendees started each day with energizing morning networking sessions over breakfast and mimosas, setting the stage for a day of meaningful interactions. Keynote sessions led by women experts and members of the Multifamily Innovation® Council delivered impactful insights into industry trends and leadership strategies. The much-anticipated property tour offered attendees invaluable behind-the-scenes knowledge about the latest developments in the industry. Additionally, the summit struck a perfect balance between professional growth and fun, with a live band from Las Vegas and alpacas on hand, creating a memorable experience for all.

The success of this year’s event would not have been possible without the support of our incredible sponsors. Multifamily Women® extends a heartfelt thank you to Chadwell Supply, THS National, Revenue Edge, MRI Software, RealPage, Apartments.com, Apex Multifamily Builders, The KSC Group, Zillow Rentals, Rent., Moen, Appfolio, Yardi, LeaseHawk, 365 Connect, nectarflow, Sares Regis, IMT Residential, Drucker & Falk, Liv Communities, Western National Property Management, RR Living, Kairoi Residential, and Clik.ai. Their contributions and unwavering support played a vital role in enhancing the summit experience for all.

The momentum doesn’t stop here. Early bird ticket sales for the 2025 Multifamily Women® Summit are already in full swing, with many teams purchasing group tickets in anticipation of next year’s event. Plans for expansion are well underway to accommodate the growing interest, ensuring that 2025 will be even more impactful for attendees and sponsors alike.

The Multifamily Women® Summit continues to be the must-attend event for multifamily executives committed to driving innovation, growth, and success in their organizations. Whether you’re interested in attending or exploring sponsorship opportunities for the 2025 summit, now is the time to get involved.

As a testament to the continued success of the summit, we invite you to tune in to the Multifamily Women® Podcast, where thought leaders and industry experts share their insights on leadership, innovation, and the future of the multifamily industry.

Don’t miss the opportunity to be part of the 2025 Multifamily Women® Summit, which promises to be a transformative experience with over 1,000 attendees expected. Secure your place at this industry-leading event, and empower yourself with the tools to make significant strides in your career.

For more information or media inquiries, please contact us at: [email protected].

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Resilience and Adaptability: Key Traits for Multifamily Leaders

Discover how multifamily executives are enhancing resilience and adaptability to thrive in a rapidly changing industry. These leaders are leveraging strategic thinking and innovation to tackle challenges like resident turnover and rising costs. Attend the upcoming Multifamily Women® Summit to gain insights, network, and transform pain points into strengths. This event empowers executives to lead with purpose, ensuring company profitability and growth in a competitive market. Join us to connect with industry leaders dedicated to excellence. #MultifamilyWomen #WeAreMultifamily

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Optimizing Resources and Technology for Multifamily Industry Success

Navigate operational scaling and cost management in the multifamily industry with strategic technology adoption, resource optimization, and streamlined processes. High-level executives like COOs and CFOs can increase efficiency and profitability through smart building systems and IoT devices, enhancing resident experience and reducing churn. Discover transformative strategies at the Multifamily Women® Summit and Podcast. Connect and learn from industry leaders, fostering innovative solutions that transform operations. #MultifamilyWomen #WeAreMultifamily

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Creative Approaches to Attract and Retain Multifamily Talent

Discover creative strategies for attracting and retaining top talent in the multifamily industry. From flexible work arrangements that enhance work-life balance, to career development opportunities and cutting-edge technology, learn how executives are overcoming challenges like high overhead and recruiting expenses. Building a supportive culture fosters strong teamwork and employee satisfaction. Insights from the Multifamily Women® Summit reveal how these innovative approaches lead to better retention and company growth【4:0†source】.

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Record-Breaking Success at the 2024 Multifamily Women® Summit, Celebrating Its 5th Anniversary

The 2024 Multifamily Women Summit in Phoenix was a groundbreaking event celebrating women executives. This dynamic forum offers a platform to share stories, tackle challenges, and explore innovative industry solutions. Key sessions include technology adoption and strengthening management-supplier relations, providing actionable insights to elevate your career. Network, learn, and connect with like-minded leaders. Register now for an empowering experience that fuels your professional growth and deepens your industry impact. #MultifamilyWomen #WeAreMultifamily

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Scaling Multifamily Operations with Technology and Process Innovations

Explore innovative strategies for scaling multifamily operations while minimizing overhead with our latest insights. Discover how leveraging technology, optimizing resources, and implementing efficient processes can drive sustainable growth. Join us at the Multifamily Women® Summit for exclusive networking and learning opportunities. Elevate your operations through advanced technological adoption and resource management, ensuring competitive edge and profitability. Learn more on our blog and gain firsthand industry insights. #MultifamilyWomen #WeAreMultifamily

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Empowering Change in Construction with THS National’s Female Leaders

Ever wondered how the multifamily construction industry is evolving through the lens of women leaders? Join us for an exclusive conversation with Stacie Edwards, Vice President of People and Culture, and Valerie Currin, Senior Vice President of the Market Rate Segment at THS National, LLC. With Stacie’s seven-year tenure blending HR acumen with a family background in construction and Valerie’s fresh perspective supported by deep-rooted family ties to the industry, you’ll gain invaluable insights into THS National’s strategic moves in market rate and affordable housing, their expansion into Texas, and future ventures into student housing and senior living.

Listen as Stacie and Valerie recount their impactful experiences at the Multifamily Women ® Summit in Phoenix, emphasizing the transformative power of networking and mentorship. They share practical strategies for client onboarding, setting clear expectations, and the importance of understanding client roles and needs. Discover how THS National fosters successful client partnerships and talent retention through regular surveys, stay interviews, and a strong sense of community among remote workers. This episode celebrates the multifamily industry’s inclusivity and diversity, highlighting the essential qualities of an ideal client for THS National and underscoring the ultimate goal of resident satisfaction.

Connect with Multifamily Women®:

Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Multifamily Women® Summit: https://multifamilywomen.com/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/

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Empowering Women and Transforming Multifamily with Krista Hurley

Ever wondered how someone can transition from a leasing agent to an industry principal? Join us as we chat with Krista Hurley from REALPAGE, who shares her inspiring journey and the innovative strides she’s making in the multifamily industry. Krista sheds light on her role in identifying market challenges and creating products that elevate the customer experience and streamline tasks for on-site teams. From REALPAGE’s cutting-edge AI platform, Lumina, to a heartfelt story from her early career, this conversation is packed with insights and exciting advancements transforming the industry.



In another fascinating segment, we explore the empowering impact of attending the Women’s Summit and how such events foster personal and professional growth. Krista discusses the vital role of female leaders and the incredible support from the Empower Her employee resource group. Learn about RealPage’s unique one-family culture and its dedication to long-term customer relationships. Balancing work and life responsibilities, especially for women in demanding careers, is no small feat, and Krista shares her strategies for managing it all—from self-care routines to overcoming ‘mom guilt.’ Tune in for a discussion that’s as inspiring as it is informative.

Connect with Multifamily Women®:

Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Multifamily Women® Summit: https://multifamilywomen.com/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/

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Harnessing Technology to Transform Multifamily Operations with Sarah Saglam from LeaseHawk

What if overcoming a personal challenge could ignite a passion for transforming an entire industry? Sarah Saglam, VP of Sales and Marketing at LeaseHawk, joins us with her incredible story of how her son’s rare genetic disorder introduced her to the power of technology. Sarah’s journey led her to LeaseHawk, where she has spent nearly 13 years driving innovation and success in the multifamily sector. Her firsthand experience with the life-changing impact of tech solutions infuses her work with purpose and dedication.


Tune in as Sarah unveils the groundbreaking tools LeaseHawk offers, such as their virtual leasing assistant and the upcoming ACE insights. These AI-driven solutions are designed to enhance the leasing team’s efficiency and ensure consistent and effective engagement with potential residents. With ACE insights, managers can now analyze traffic and team performance, providing valuable metrics and training opportunities. This episode highlights how a well-supported leasing team can make a stellar first impression and deliver exceptional resident experiences, proving that the right technology can indeed make life easier and more productive.

Connect with Multifamily Women®:

Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Multifamily Women® Summit: https://multifamilywomen.com/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/

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Revolutionizing Rental Experiences and Empowering Women in Multifamily with Jami Thomas from Zillow

Can simplifying the rental process revolutionize the real estate market? Join us as we chat with Jami Thomas, Vice President of Sales at Zillow, who takes us through her incredible journey from starting on Zillow’s for-sale side in 2011 to her current impactful role in Zillow Rentals. Hear firsthand how Jamie, with her extensive experience and insights, is driving Zillow’s mission to transform the rental experience for 17 million annual renters in the U.S. Learn about Zillow’s innovative solutions like universal applications and how the company’s dedication to inclusivity and customer-centric values are setting new industry standards.


In this episode, Jami offers profound career advice, particularly for women aspiring to leadership roles. Discover the importance of authenticity, forming meaningful connections, and the value of having a personal advisory board. Jamie also shines a light on Zillow’s supportive company culture, which fosters long-term employee retention and a fulfilling work environment. Additionally, hear about Zillow’s role in the Multifamily Women’s Summit and why this partnership is crucial for empowering women in the multifamily industry. This conversation is packed with actionable insights and inspiration for anyone looking to grow in their career or understand the future of the rental market.

Connect with Multifamily Women®:

Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Multifamily Women® Summit: https://multifamilywomen.com/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/

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The Digital Transformation of Apartment Listings with Marcia Bollinger

On today’s episode of the Multifamily Women® Podcast, Marcia Bollinger, Senior Vice President of Apartments.com, takes us on a captivating journey through her remarkable four-decade career in the multifamily housing industry. Marcia reveals how she accidentally discovered her passion for the field right out of college and played a pivotal role in shifting apartment listings from print to digital. 

This episode explores the evolution of consumer behavior and how online information empowers potential renters to make more informed decisions. Marcia’s story illustrates the dynamic changes in the industry and the continuous need to adapt to meet consumer demands.

We delve into the multifaceted paths to success within the multifamily industry, with a special focus on the importance of empowerment and community. Marcia and I discuss the unique challenges women face and the invaluable support that comes from a collaborative mindset, especially highlighted during the COVID-19 pandemic. 

We share personal experiences and emphasize how horizontal growth—gaining knowledge across various roles—can be just as fulfilling as vertical progression. This discussion underscores the importance of continuous learning, embracing change, and fostering a supportive network for women in multifamily leadership.

Marcia also gives us a sneak peek into the innovative developments at Apartments.com, including the integration of the build-to-rent space and Homes.com. We talk about the importance of providing detailed unit-level information to prospective renters, making their decision-making process more efficient. 

Learn about the strategic efforts and forward-thinking leadership at Apartments.com, which dedicates significant resources to research and identifying emerging trends, ensuring that both consumers and industry professionals are well-supported and informed.

Connect with Multifamily Women®:

Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Multifamily Women® Summit: https://multifamilywomen.com/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/

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Empowering Career Growth and Inclusivity in Multifamily with Cindi Reed and Kim Lendway from MRI Software

Unlock the secrets to career growth and inclusivity in the multifamily industry with Cindi Reed, Director of Sales, and Kim Lendway, Director of Business Development from MRI Software, sponsors of the upcoming Multifamily Women® Summit.

Kim takes us through her remarkable 25-year journey in the field, celebrating a milestone five-year anniversary with MRI, while Cindi shares her transition from ApartmentData.com to her pivotal role at MRI. We explore MRI’s rich history since 1971, its comprehensive technology platform, and heartfelt commitment to Diversity, Equity, and Inclusion (DEI). Cindi highlights essential support groups like Women and Allies, Women in Leadership, and PRISM, all aimed at fostering employee empowerment and career advancement.

Discover how MRI Engage, a flexible CRM and communications tool, revolutionizes multifamily housing management by optimizing leasing results and enhancing resident communication. We’ll delve into the power of customization, automated income verification, and seamless integrations with point solutions. 

Cindi and Kim offer career advice, underscoring the importance of mentorship, continuous learning, and building genuine connections that become vital resources for problem-solving and career growth in multifamily. Don’t miss this opportunity to gather practical solutions and innovative ideas from two industry trailblazers.

Connect with Multifamily Women®:

Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Multifamily Women® Summit: https://multifamilywomen.com/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/

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Strategies for Effective Industry Relationship Management with Michelle Childers of Chadwell Supply

Unlock the secrets of thriving in the multifamily industry with Michelle Childers, Vice President of Industry Relations at Chadwell Supply, as she shares her inspiring journey from leasing consultant to industry leader. Discover how Michelle’s transition to Chadwell was shaped by the family-like culture that defines their work environment. 

Chadwell Supply is the largest privately owned Maintenance, Repair, and Operations (MRO) supply company in the United States. Exclusively focused on serving multifamily communities, their team partners with property owners, managers, and maintenance professionals, working hard every day to make their lives easier. Their success is a direct result of a passion for providing unforgettable service. Chadwell Supply is a knowledgeable, solution-oriented partner their customers know they can trust.

Gain insights into the importance of supportive workplace dynamics and how family involvement can create a nurturing atmosphere that boosts morale and productivity.

Ever wondered how the complexities of managing sponsorships and client relationships are tackled in property management? Michelle dives into the intricate balancing act of resource allocation, from local to national responsibilities, and the importance of supporting charitable initiatives. 

Learn the critical role of communication, honesty, and proactive engagement in maintaining strong client partnerships, and explore the impact of her charitable activities and strategies for effective industry relationship management.

Michelle also shares her firsthand experiences with key industry events like the Multifamily Women® Summit. You’ll get a behind-the-scenes look at the collaborative spirit of her marketing team and the value of genuine connections over traditional trade show formats. 

Plus, hear about the transformative power of routine during the COVID-19 pandemic and the exciting world of podcasting as a vital communication tool within the multifamily industry. Join us for an episode filled with actionable insights and inspiring stories that highlight the importance of community and innovation in multifamily housing.

Connect with Multifamily Women®:

Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Multifamily Women® Summit: https://multifamilywomen.com/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/

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Bold Leadership and Strategic Vision for Innovation with Heidi Arave-Noonan

In this episode, we have Heidi Arave-Noonan, Chief Operating Officer of Liv Communities. Heidi has not only graced the stage at the Multifamily Women® Summit but is also an esteemed member of the Multifamily Innovation® Council.

Heidi, who has been with Liv Communities for nearly 15 years, shares her inspiring journey in the multifamily industry, which spans almost three decades. She describes Liv Communities as embodying everything she believes the industry could and should be. Initially starting her career as a part-time leasing consultant, Heidi’s path saw her rise through various roles, including national training positions and sales, before finding her long-term home at Liv Communities.

Heidi discusses the importance of aligning with a company that shares her values and vision. She highlights the transformative rebranding journey to Liv Communities and the honor it has been to help shape the company’s direction. Heidi emphasizes the importance of passion in one’s career and how this passion has fueled her professional growth and contributions to the industry.

Heidi also delves into her experiences at the Multifamily Women® Summit. Initially introduced to the Summit through her colleagues, Heidi quickly saw the value and decided to attend with more team members. She describes the Summit as a soul-filling experience, fostering deep connections and professional growth. Her involvement has grown over the years, from attendee to speaker, and now a more significant role in planning and infusing sessions with her knowledge and experience.

A significant part of the conversation revolves around innovation and the importance of being open to new ideas and technologies. Heidi shares her experiences working with vendors to customize tools and AI solutions that align with Liv Communities’ brand and operational needs. She emphasizes the importance of asking the right questions, seeking out partnerships that are willing to innovate, and the value of testing and measuring the effectiveness of new technologies.

Heidi’s participation in the Multifamily Innovation® Council has been instrumental in her professional journey. She appreciates the collaborative environment that allows industry leaders to share ideas, challenge each other, and collectively push the boundaries of innovation. The Council provides a platform for candid discussions, where members can explore unconventional ideas and support each other in driving industry-wide improvements.

Heidi expresses her enthusiasm for the future of the multifamily industry and encourages listeners to get involved with initiatives like the Multifamily Women® Summit. She highlights the critical role of providing exceptional homes and workplaces for residents and employees, emphasizing the honor and responsibility that comes with this mission.

Connect with Multifamily Women®:

Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Multifamily Women® Summit: https://multifamilywomen.com/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/

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Enhancing Multifamily Operations with AI, Automation, and Strategic Marketing

On this episode of the Multifamily Women® Podcast, Host Carrie Antrim introduces the new Vice President of Strategic Marketing and Media for Multifamily Leadership, Lauren Stinson.


Dive into the heart of intentional marketing and uncover how a well-crafted story can elevate your brand and foster deep connections with your audience. Lauren shares actionable tips on leveraging storytelling to create emotional bonds, build loyalty, and stand out in a competitive landscape. Imagine transforming your marketing efforts into a narrative that resonates and engages—this episode reveals exactly how to achieve that.

The discussion also explores the role of automation and AI in multifamily and how it can be utilized in enhancing business operations. Learn how these tools can streamline processes such as content creation and customer engagement, freeing up your team to focus on strategic tasks that drive growth. Hear real-world examples of how automation and AI can optimize your marketing efforts, ensure brand consistency, and improve SEO strategies.

In addition, the episode highlights the upcoming Multifamily Women® Summit, an event that brings together industry leaders to share insights, network, and collaborate. This episode offers a glimpse of the valuable discussions and strategies you can expect at the Summit.

Don’t miss this episode of the Multifamily Women® Podcast. Gain valuable knowledge on marketing strategies, storytelling, and the use of automation and AI to enhance your business operations and lead with confidence in the multifamily industry.

Connect with Multifamily Women®:

Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Multifamily Women® Summit: https://multifamilywomen.com/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/

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Mastering Time Management with Key Strategies for Leaders

Discover the art of time management for multifamily leaders and transform your daily routine into a powerhouse of productivity and balance. Learn to identify time thieves, delegate effectively, and embrace technology for streamlined operations. Get insights on work-life equilibrium and continuous self-improvement to keep pace with the evolving industry. Join us at the Multifamily Women® Summit for key strategies to excel in your role.

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Enhancing Communication for Female Executives in Multifamily Industry

Discover the transformative power of effective communication for female executives in the multifamily industry. Empower your leadership journey by mastering assertiveness, active listening, and clear messaging to foster stronger teams, align organizational goals, and drive growth. Embrace digital communication tools to transcend geographical boundaries and enhance engagement. Join the Multifamily Women® Summit for actionable insights, innovative tools, and networking to refine these skills and lead with confidence. #MultifamilyWomen #WeAreMultifamily

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Navigating Tech Transformation in the Multifamily Industry

As a leader in the multifamily industry, one often confronts a whirlwind of emotions with technology adoption. Leaders face the anxiety of burgeoning tech stacks, spiraling costs, and processes turning into labyrinths. It’s disheartening—believing technology should streamline operations, yet it often complicates them further. Leaders recall the sting of their teams’ frustrations, grappling with multiple apps just to manage one property, and residents airing their grievances over the same. Data risks loom large, conversations with IT feel like deciphering an alien dialect, and product choices overwhelm like a labyrinth of uncertain outcomes.

Then begins the arduous journey of decision-making on multifamily tech products, a path littered with past financial regrets and distractions disguised as solutions. It becomes clear that while needing a technology champion, the ‘who’, ‘what’, and ‘where’ of hiring such a leader are as elusive as a mirage in a desert. All this while balancing investor relations, where returns are crucial, and everything teeters on the edge of a gamble.

Fast-forward to today, and the landscape is unrecognizably positive. What was once high overhead can now be streamlined into cost-efficient operations oozing profitability. Time, previously a relentless thief, has been reclaimed, offering efficient workflows and a fulfilling balance between work and personal life. The agonizing recruitments have transformed into a well-oiled machine drawing top talents to the ranks. And the cherry on top? Career growth is no longer a distant dream but an imminent reality for leaders and their teams.

Integrating technology, once a source of dismay, now smoothly disappears into workflows, positioning multifamily companies leagues ahead of their competition. The satisfaction among investors, reflecting in their returns, paints a success story that, just a while back, seemed like a whimsical desire. Marketing strategies are solid, the demand high, and properties are now synonymous with clean, well-maintained, and tech-forward havens.

Indeed, leaders wear many hats—creators of value, architects of profit, cultivators of company DNA. But today, thanks to their transformation, they wear them with pride and ease. Engaged employees, satisfied residents, and content investors are now not just aspirations but everyday realities. And as for the technology that once felt like a bane—it’s now so ingrained and intuitive that it effortlessly facilitates success.

Most importantly, leaders need to feel supported, networking with peers sharing similar convictions to better their multifamily businesses. Technology investments have shored up defenses, mitigating risks and connecting to a community that shares and understands their journey. The transformation is palpable; it’s admired; it’s a shared vision coming to life, turning what once was a cacophony of challenges into a symphony of triumphs.

Curious about how to turn your own pains into such profound victories? Could you use a roadmap to technology adoption, efficient operations, and strategic growth—amidst the gargantuan task of finding the right tech-savvy leader for your team? The Multifamily Women® Summit could be your answer. This summit is a conduit of knowledge-sharing, a place to network with multifamily women who’ve steered their ships through similarly choppy waters and emerged victorious.

Let’s meet and transform our shared dreams into actionable blueprints for success. Don’t let this opportunity pass you by—save your spot now: https://multifamilywomen.com/registration/

Explore the Multifamily Women® Summit schedule to plan your journey, discover how to become a sponsor, and tune into the Multifamily Women® podcast for ongoing insights. Additionally, learn about our Multifamily Innovation® Advisory Council.

FAQ Section:

Q: What can I expect to gain from attending the Multifamily Women® Summit?

A: The summit provides a valuable chance to engage with thought leaders, enhance your skills in technology and leadership, and discover strategies to streamline your operations. It’s an investment in your professional development and an opportunity to network with women executives who can relate to your challenges and aspirations in the multifamily industry.

Q: Who will be speaking at the summit?

A: The event schedule offers a lineup of industry experts and renowned speakers who have a deep understanding of the multifamily sector. They’ll be sharing their insights and experiences to help you navigate and leverage technology for your business success.

Q: How can I convince my company to sponsor my attendance at the summit?

A: Point out the tangible benefits of networking, knowledge sharing, and the potential to discover cost-saving solutions and efficiency-boosting strategies. You can find more information on how to become a sponsor or encourage your company to sponsor you here.

Q: Is there a way to stay updated with topics discussed at the summit if I can’t attend this year?

A: Absolutely! Stay connected with our community through the podcast discussions on multifamily topics, where you can access valuable content and keep abreast of the latest industry trends.

Q: What opportunities are available for networking at the summit?

A: The Multifamily Women® Summit prioritizes networking, with scheduled peer-to-peer discussions, interactive sessions, and social events designed to foster connections and collaborations among attendees.

Join industry leaders and visionaries at the Multifamily Women® Summit to gain invaluable insights and tools in tech-savvy leadership and technology adoption in the multifamily space. Don’t miss out—register today!

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Empowering Multifamily Women and Overcoming Burnout Together

We’ve all been there, facing the multifaceted challenges of staffing and training in the apartment industry. Our roles require us to juggle recruiting, hiring, upskilling, and team development, all while striving to maintain a semblance of work-life balance. This intricate dance can often lead us toward the brink of burnout. But there’s hope. As women leaders in multifamily, we can empower ourselves and our teams with strategies to navigate these challenges effectively.

The quest for top talent is a constant in our industry. As we compete for the best, we must ensure that our multifamily recruitment strategies are not just about filling positions but also about finding individuals aligned with our company culture and values. It’s about building a team that will grow with us. The upcoming Multifamily Women® Summit gives us the chance to dive into recruitment tactics that are both innovative and inclusive, ensuring that our workforce reflects the diversity and dynamism we value.

Once we’ve recruited our ideal candidates, the next challenge is training. But traditional onboarding methods can be time-consuming and ineffective. We need training programs that not only impart necessary skills but also encourage continuous personal and professional growth. It’s about fostering a learning culture within our organizations.

Investing in training is not a mere expense; it’s about building an empowered workforce. To understand this better, attending events like the Multifamily Women® conference offers deeper insight into effective training methodologies that can be tailored to multifamily settings.

The ultimate goal of any leader is to build a thriving team while sustaining their own well-being. We don’t have to choose between the two. By implementing better time management, defining clear boundaries, and using technology to automate where possible, we can create a balanced environment that boosts productivity without compromising our health or happiness. The podcast discussions on multifamily topics offer an array of insights to help us achieve this equilibrium.

Join industry leaders and visionaries at the Multifamily Women® Summit to gain invaluable insights and tools on empowering women in the apartment industry. Navigate staffing and training challenges without burnout. Don’t miss out—register today!

FAQs About the Multifamily Women® Summit

Q: Who should attend the Multifamily Women® Summit?
A: Women Multifamily Executives, COOs, CFOs, and leaders in the apartment industry looking to scale, transform, and differentiate their business.

Q: What topics will be covered at the Summit?
A: The summit will cover a broad range of topics including leadership, technology innovation, efficient operations, hiring strategies, and professional development, tailored to the multifamily industry.

Q: How can attending the Summit benefit my professional growth?
A: By providing a space for networking with peers, learning from industry experts, and gaining insights into the latest trends and strategies, the Summit can significantly impact career advancement and operational success.

Q: Is the content provided at the Summit trustworthy and authoritative?
A: Absolutely. The Multifamily Women® Summit prides itself on delivering content that adheres to the highest standards of expertise, authoritativeness, and trustworthiness.

Q: Can the Summit help me find solutions for technology adoption and cost management?
A: Yes, the Summit is a valuable resource for discovering cost-efficient tech solutions, managing overheads, and making informed decisions about technology adoption within your organization.

Q: Will there be opportunities to discuss my specific challenges and learn from others?
A: The Summit encourages active participation, sharing challenges, and exchanging experiences. Engage in peer-to-peer discussions for personalized insights and shared growth.

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Resilience Strategies for Women in Multifamily Management

Change is a relentless force, particularly felt in the dynamic world of apartment management. As multifamily housing evolves, resilience becomes a pivotal trait, especially for women steering this charge. So, what does it take to not just survive but thrive amidst change? It requires an unshakeable blend of grit, adaptability, and yes, a strategic understanding of resilience.

Understanding the landscape, first and foremost, is critical. The multifamily industry is no stranger to upheaval — from technological advancements to fluctuations in market trends. Women in multifamily are consistently balancing rising costs, investor relations, and the integration of technology into every corner of their business. A desire for seamless operations and happy tenants clashes against the backdrop of unpredictable changes.

One of the core strategies for bolstering resilience is continuous learning and development. Engaging in events that stimulate professional growth is essential. The Multifamily Women Summit provides a platform for women executives to share their experiences, learn from industry peers, and discover fresh perspectives on overcoming obstacles. In the face of complex tech integrations, it offers insights on maintaining control over data while still making tenants’ lives easier through technology.

Another facet of resilience is leadership. Understanding the multifamily business at a fundamental level can be channeled into effective decision-making — a skill that improves with exposure to diverse thought leadership. The Summit’s opportunities for multifamily networking not only enhance knowledge but also offer support from kindred spirits who are navigating similar challenges.

Aptitude in harnessing cutting-edge technology shouldn’t be undervalued. The desire for technology adoption that integrates effortlessly into workflows is a prominent desire for women in multifamily. The resources and discussions offered through innovation in multifamily housing can provide the guidance needed to make informed decisions that align with company values and efficiency.

Amidst this all, striking a work-life balance is more than a luxury — it’s a necessity for sustained success. When personal well-being aligns with professional demands, resilience is not just about bouncing back; it’s about bouncing forward. Podcasts can be a valuable tool on the journey to resilience, offering accessible insights and stories of grit and growth in the multifamily space. Women are finding their stride by tuning into podcast discussions on multifamily topics that resonate with their current challenges.

Thriving amidst change is no small feat, but with the right strategies and support, it’s not only possible — it’s within reach. The journey to resilience is ongoing, and it’s one that multifamily women can undertake together, fostering not just individual success, but also propelling the industry forward.

Join industry leaders and visionaries at the Multifamily Women® Summit to gain invaluable insights and tools in resilience strategies. Don’t miss out—register today!

FAQs about the Multifamily Women® Summit:

  • What can I expect to gain from the Multifamily Women® Summit?
    You can look forward to developing stronger leadership skills, learning about seamless technology adoption, and engaging in vital networking opportunities, all tailored to elevate your professional journey within the multifamily industry.
  • How can the Summit help me manage changes in the industry?
    The Summit provides a diverse array of expert speakers and peer-to-peer discussions that focus on practical strategies for resilience, adaptability, and innovation amidst continuous industry evolution.
  • Will there be opportunities to discuss specific challenges faced by women in multifamily?
    Yes, the Summit is designed to foster open dialogues on the unique challenges and opportunities for women in the industry, encouraging shared experiences and collective problem-solving.
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Lisa Britt Joins the Multifamily Innovation® Council, Bringing Over Two Decades of Leadership Excellence

Scottsdale, Arizona – April 22, 2024 – The Multifamily Innovation® Council proudly welcomes Lisa Britt as the newest member of its esteemed executive-level membership organization. Lisa, a leader with more than 20 years of experience in the multifamily industry, brings a deep-seated passion for process optimization and customer experience enhancement to the Council. Currently, Lisa serves as the Director of Corporate Initiatives at Kotarides Property Management.

“I’m excited to be a part of such an inspiring group that has a shared goal of collaboration and growth in our industry!” exclaimed Lisa Britt, reflecting on her new venture with the Council. Her enthusiasm and dedication to industry success resonate with the primary mission of the Council—fostering practical innovation for business betterment, employee enrichment, and sustained demand for member companies.

Lisa has continuously demonstrated her aptitude for creating scalable processes and improving overall company growth, while keeping the all-important focus on fraud prevention. Her profound career journey in property management and her leadership at the helm of a unique shared services center—unparalleled in the field—exemplify the kind of performance-driven leadership the Council values, supporting members in unlocking latent value within their organizations.

At the core of Lisa’s achievements lie her formative years in sports, from which she garnered vital skills such as teamwork, leadership, loyalty, and perseverance. The crossover between triumphant athleticism and corporate success is distinctly evident in her approach to steering multifamily initiatives. Lisa’s dedication to sharing the lessons learned from her sports career, both professionally and personally, underpins her commitment to the Council’s vision of pooling collective wisdom and diverse insights.

Patrick Antrim, Chairman of the Multifamily Innovation® Council, expressed his anticipation of Lisa’s impact on the Council, “Lisa’s wealth of experience in scaling operational excellence and her firsthand success in centralizing crucial services align perfectly with our mission. Her addition to our Council is certain to enrich our collective knowledge-base and enhance our ability to drive profitability and sustainability across the multifamily landscape.”

The Multifamily Innovation® Council is at the center of leadership, technology, AI, and innovation for the multifamily industry’s benefit. Its members enjoy unparalleled access to emerging technologies, infusing their companies with cutting-edge tools without heavy investments typically associated with venture capital funds.

For executives ready to elevate their organizations to new heights through technology and community-driven innovation, Lisa Britt exemplifies the transformative power of what being a Multifamily Innovation® Council member can provide. We extend a warm invitation to other industry professionals to join this synergistic movement towards a future of confidence, innovation, and triumphant multifamily enterprise.

About Multifamily Innovation® Council:

The Multifamily Innovation® Council is an executive level membership organization dedicated to the pursuit of the profitable Multifamily Company. We focus on the intersection of leadership, technology, AI, and innovation—emphasizing results and collaboration for business leaders determined to discover internal value, providing better experiences, and boosting company profitability.

To learn more about the Multifamily Innovation® Council or to join, please visit https://multifamilyinnovation.com/council.

Media Contact:
Patrick Antrim
Chairman, Multifamily Innovation® Council
[email protected]
480-719-4409

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Fostering Success Building Relationships in Multifamily

In the bustling world of the apartment industry, effective work relationships stand as the cornerstone of success. It’s the glue that bonds teams, ensures smooth operations, and, most importantly, it’s what keeps residents happy and feeling at home. But how do you forge these vital connections in an environment that’s always on the move?

Firstly, understanding the nuances of the apartment industry is key. Relationships here don’t just happen overnight; they’re cultivated through trust, consistency, and mutual respect. One essential strategy is embracing open communication. Ensure that everyone, from management to maintenance, feels heard and valued. This collaborative spirit fosters a positive atmosphere that residents undoubtedly notice and appreciate.

Another integral part of building relationships in multifamily is constant innovation. The apartment industry isn’t stagnant, and neither should the work relationships within it. Embracing new ideas, technologies, and processes keeps the industry exhilarating. Cross-departmental collaborations, for example, can unearth creative solutions that benefit the entire community and strengthen team bonds.

Networking events also offer valuable opportunities to deepen industry connections. The Multifamily Women® Summit, for instance, provides a platform for professionals to exchange knowledge, share experiences, and create supportive networks that extend beyond the office walls. The insights gained can transform how you interact with colleagues, leading to more meaningful and productive work relationships.

Lastly, recognizing individual contributions goes a long way in fostering a positive work environment. Show appreciation for both the big wins and the small triumphs. Celebrating success isn’t just about achievement; it’s about acknowledging the people who make it happen. Consider ways to highlight these contributions, perhaps through an internal newsletter or a shout-out at team meetings.

Effective work relationships in the apartment industry aren’t just beneficial; they’re necessary. They improve job satisfaction, enhance resident experiences, and drive the industry forward. For those keen to expand their knowledge and network, attending the Multifamily Women® Summit is an unmissable opportunity. It’s more than an event; it’s a stepping stone to building the enduring, effective relationships that mark the difference between a good apartment community and a great one. Secure your spot today, and unlock the insights, tools, and capabilities you need to excel in this dynamic field.

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Melanie French Joins the Multifamily Innovation® Council, Paving the Way for Future Real Estate Innovators

Scottsdale, Arizona – April 12, 2024 – The Multifamily Innovation® Council proudly announces the addition of Melanie French, an esteemed multifamily executive and CEO of RR Living, to its executive-level membership organization. Bringing over two decades of industry experience and leadership, French stands poised to contribute her vast expertise towards advancing the mission of the Council.

Melanie French is recognized within the multifamily industry for her authentic leadership and dedication to creating success stories that transcend properties and assets, integrating the achievements of teams, leaders, and entire companies. As CEO of RR Living, French steers the direction of a sprawling portfolio encompassing almost 16,000 units, her strategies focusing on driving organizational growth and sustaining industry excellence.

Her career encompasses significant tenures with industry powerhouses, including Cortland and Aimco, where her role as an executive leader has led to pivotal growth trajectories. Highly sought as a speaker, French’s thought leadership has inspired many. Alongside her contributions to the Multifamily Innovation® Council, Melanie’s commitment to professional enrichment and community engagement shines through her multiple prestigious memberships, including CPM, CHIEF, the Forbes Business Council, and her advisory role for Entryway.

Melanie expressed her excitement about joining the Multifamily Innovation® Council with the following statement: “It is an honor to be a part of the Multifamily Innovation® Council where I can continue to contribute meaningfully to the industry I love, while paving the way for our future innovators, entrepreneurs and change leaders in real estate and multifamily.”

As her accolades precede her, French’s areas of strength position her to be a key contributor to the Council’s initiatives. Her experience harnesses the transformative power of leadership development, effective property management strategies, and her nuanced grasp of the multifamily industry complements the Council’s vision of fostering innovation and profitability.

Patrick Antrim, Chairman of the Multifamily Innovation® Council, and CEO of Multifamily Leadership, states, “Melanie’s unwavering commitment to multifamily excellence reflects the core mission of the Council. Her strategic insight and results-driven approach will invigorate our collective pursuit of business optimization and technological leadership. We welcome Melanie’s partnership and expertise as instrumental in shaping the future of our industry.”

The Multifamily Innovation® Council serves as a dynamic platform for industry leaders to address and navigate the multifamily landscape’s complexities. It is committed to innovation that positively impacts the bottom line, enhances employee experiences, and sustains demand for companies.

Melanie French’s addition to the Council underscores its steadfast resolve to empower industry executives in their continuous journey towards professional and personal growth, promoting innovation, competitiveness, and success.

The Multifamily Innovation® Council invites other multifamily executives to join a network of trust, shared knowledge, and personal development. To learn more about the Council and how to get involved, please visit https://multifamilyinnovation.com/council

About Multifamily Innovation® Council:

The Multifamily Innovation® Council is an executive level membership organization dedicated to the pursuit of the profitable Multifamily Company. We focus on the intersection of leadership, technology, AI, and Innovation. We value results and collaboration for Multifamily Business leaders seeking to unlock value within their organizations to create better experiences and drive profitability.

Media Contact: 

Patrick Antrim
Chairman, Multifamily Innovation® Council
[email protected]
480-719-4409

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Multifamily Innovation® Council Welcomes Industry Powerhouse Debbie Rae Peters

Scottsdale, Arizona – April 8, 2024 – The Multifamily Innovation® Council, a consort of leading multifamily executives, is delighted to announce that Debbie Rae Peters, an industry veteran with over 30 years of experience in the NY Metro area, has joined the Council. Debbie Rae brings to the table a wealth of knowledge and expertise in marketing, online presence, and resident engagement acquired from her tenure at prominent real estate entities.

As Director of Marketing for Rose Property Management Group, Debbie Rae has been pivotal in revolutionizing multifamily property branding and lead generation strategies. With a storied career spanning positions at AvalonBay, AIMCO, Roseland, Greystar, and Beam Living, she is highly sought-after for her ability to implement creative and economically savvy marketing initiatives that propel leasing numbers while enriching the resident experience.

Debbie stated, “Being part of the Multifamily Innovation® Council presents a great opportunity to collaborate with industry peers and drive positive change in the multifamily industry. By connecting with others who share your passion for innovation, you can collectively address challenges and identify opportunities to enhance the industry and benefit everyone involved.”

Patrick Antrim, Chairman of the Multifamily Innovation® Council and CEO of Multifamily Leadership, expressed his enthusiasm for Debbie’s accession, “Debbie Rae Peters exemplifies the convergence of experience and innovation, reflecting our commitment to advancing the multifamily industry. Her dedication to fostering women’s ERGs and spearheading DEI initiatives will be instrumental in steering our Council towards a more inclusive and transformative future.”

The Council details its mission as follows: The Multifamily Innovation® Council is an executive level membership organization dedicated to the profitable Multifamily Company. The Council is ardent about innovation for impactful outcomes, concentrating on leadership, technology AI, and advancement that drive bottom-line profits, employee gratification, and robust demand for services.

Joining the Council signifies a commitment to continuous enhancement and growth. Members, like Debbie Rae, bring proven insight and forward-thinking strategies to the collective table, positioning themselves as frontrunners in the ever-evolving multifamily industry landscape.

About Multifamily Innovation® Council:
The Multifamily Innovation® Council is an executive level membership organization dedicated to the pursuit of the profitable Multifamily Company. We are uniquely positioned to focus on the intersection of Technology, AI, Innovation, and Leadership.The Multifamily Innovation® Advisory Council serves as a hub for visionary leaders committed to shaping the future of the multifamily industry. 

For more information, visit https://multifamilyinnovation.com/council/

Media Contact: 

Patrick Antrim
Chairman, Multifamily Innovation® Council
[email protected]
480-719-4409

sandra barfield multifamily innovation council

Multifamily Innovation® Council Welcomes Sandra Barfield, Leading the Charge in Operational Efficiency and Automation

Scottsdale, Arizona – April 2, 2024 — The Multifamily Innovation® Council, an executive membership organization dedicated to the intersection of leadership, technology, AI, and innovation within the multifamily industry, proudly announces the admission of Sandra Barfield to its executive level membership. With a rich 36-year track record in multifamily leadership, and her current pivotal role as Senior Vice President of Shared Services and Corporate Marketing at PeakMade Real Estate, Barfield brings a wealth of experience and an intricate understanding of operational efficiencies to the Council.

“Sandra Barfield’s impressive background in multifamily operations and marketing, coupled with her passion for innovation and centralization, aligns seamlessly with our purpose,” states Patrick Antrim, Chairman of the Multifamily Innovation® Council and CEO of Multifamily Leadership. “Her insights into training, sales, and the execution of large-scale projects will be invaluable to our collaborative efforts to drive profitability and create superior experiences within the industry. We are certain that her contributions will enhance our collective knowledge and our capability to navigate the multitude of challenges within the multifamily landscape with confidence and innovation.”

Barfield’s career is marked by a history of substantial impact on training, sales, marketing, and national facilities management, including heading a traveling operations team and participating in risk & compliance, ERG, and operating procedures committees. With her strategic direction, numerous new projects have been successfully launched, not to mention her role in orchestrating the planning and execution of an influential annual leadership conference. These accomplishments, coupled with her role as the executive sponsor of the Innovation and Centralization Committee at PeakMade, spotlight her strong commitment to enhancing operational workflows through smart automation, without compromising the client’s journey.

“As our industry continues to evolve, I am thrilled to join the Multifamily Innovation® Council and look forward to learning more and collaborating with my industry peers about new approaches to our business,” shares Barfield. Her enthusiasm to merge her extensive multifamily knowledge with this forward-thinking community signals the start of an exciting new era in meeting both the current and future needs of the multifamily industry.

The Multifamily Innovation® Council is built on a foundation of innovation that directly benefits business outcomes, enabling a support system that elevates member experience and sustains robust demand for their companies. The organization values results and collaboration, striving to unlock value for leaders in the multifamily business and facilitate profitability within their companies.

The Council welcomes Sandra Barfield and is confident her expertise in managing diverse teams and her reputation as an avid innovator will significantly contribute to the Council’s ongoing mission to empower industry executives. With her addition, the Council fortifies its trajectory towards yielding heightened abilities to manage uncertainty, bolster profitability, and advance competitiveness in the multifamily landscape.

About Multifamily Innovation® Council:
The Multifamily Innovation® Council is an executive level membership organization dedicated to the pursuit of the profitable Multifamily Company. We are uniquely positioned to focus on the intersection of Technology, AI, Innovation, and Leadership.The Multifamily Innovation® Advisory Council serves as a hub for visionary leaders committed to shaping the future of the multifamily industry. 

For more information, visit https://multifamilyinnovation.com/council/

Media Contact: 

Patrick Antrim
Chairman, Multifamily Innovation® Council
[email protected]
480-719-4409

Multifamily Women Newsletter (5)

Celebrating Women’s History Month in the Multifamily Industry

As March ushers in the observance of Women’s History Month, it offers a moment for those of us in the multifamily industry to reflect on the transformative impact women have had—and continue to have—on our field. At Multifamily Women®, we are particularly poised to appreciate this moment, not only to celebrate the monumental achievements of women through history but also to acknowledge the dynamic leadership and innovation women bring to multifamily.

Women’s History Month is not just a time for reflection; it’s a call to action for leaders across the multifamily industry to recognize and harness the power of diverse leadership. As high-level executives, founders, and innovators, our commitment to fostering inclusive environments where women leaders thrive is pivotal. It’s about acknowledging the past, inspiring the present, and paving the way for a future where gender parity isn’t the goal but the norm.

The multifamily industry, like many others, has seen a significant shift towards more inclusive leadership. Women have moved from behind-the-scenes roles to front-line leaders, shaping policy, driving innovation, and leading companies towards unprecedented growth. Their contributions are not just in numbers but in the depth of impact, bringing unique perspectives that address complex challenges with creativity and resilience.

However, the journey is far from over. While we celebrate progress, we also recognize the barriers that still exist. As stewards of this industry, it’s incumbent upon us to lead with intentionality, ensuring our policies, practices, and platforms champion the cause of women’s advancement.

Diversity is the bedrock of innovation. The multifamily industry thrives on forward-thinking solutions that address the ever-changing needs of our residents and stakeholders. By elevating women into leadership positions and ensuring their voices are heard and valued, we unlock a wealth of creativity and insight that drives our industry forward.

The Multifamily Women® Summit, held every September, is a testament to our commitment to this cause. It’s more than an event; it’s a movement towards building a community where women in multifamily are empowered to lead, innovate, and inspire. Through keynote speeches, thoughtful discussions, and networking opportunities, we not only celebrate achievements but also equip attendees with the tools and knowledge to navigate and succeed in this dynamic industry.

As we commemorate Women’s History Month, let us also commit to action. Let’s mentor and sponsor promising female leaders within our organizations. Let’s challenge biases and break down systemic barriers that hinder progress. And let’s continue to create spaces where the achievements of women are not just celebrated one month a year but are integral to our industry’s ethos.

The journey of women in the multifamily industry is a narrative of resilience, leadership, and innovation. This Women’s History Month, let us all – men and women alike – pledge to not only remember the past but to actively shape a future where the multifamily industry sets the standard for gender equality and empowerment.

Together, we are not just marking history; we are making history. Let’s continue to lead with purpose, passion, and persistence. Because when women succeed, our industry thrives.

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The Marcia Bollinger Effect Inspiring Women Leaders in Multifamily

An in-depth look at how Marcia Bollinger’s passion, innovation, and leadership have created a legacy of mutual success and community within the multifamily industry.

Marcia Bollinger is a name synonymous with excellence and vibrancy in the multifamily industry. Her radiant smile and genuine enthusiasm for connecting people are as impactful as her impressive professional milestones. With over four decades of dedication, Marcia stands out as a true champion and leader who sincerely celebrates every individual’s success.

At the heart of Marcia’s leadership is her unconditional support for others. Her presence is a warm blanket of encouragement that lights up any collaborative effort. This inherent desire to uplift is not just a personal trait but a professional strategy that has cultivated an ecosystem where mutual success is the standard.

Marcia’s role as the Senior Vice President for Apartments.com is far more than a title. It is a testament to her pivotal role in revolutionizing the way we connect people to their next home. Under her guidance, Apartments.com has grown into a juggernaut of Internet Listing Services. It’s no surprise that her innovative spirit was instrumental in launching the first digital platform for apartment communities. These advancements have not only reshaped our industry but also revolutionized the customer experience.

The longevity and depth of Marcia’s career provide a canvas of achievement that many aspire to emulate. Her contributions to digital marketing initiatives have redefined the approach to virtual communications, cementing her status as a forward-thinking maven in our field. Her dedication to building and nurturing customer relationships has set a remarkable benchmark for service excellence. Recognitions like the National Apartment Association’s 2003 NSC Paragon Award and the Lifetime Achievement Award are evidence of the real impact Marcia has had on individuals within the industry.

Marcia’s involvement with Multifamily Women® especially resonates with us, as her passion for leadership and empowerment aligns beautifully with our vision of elevating women’s roles in multifamily housing. Marcia’s legacy is not just built on groundbreaking platforms or accolades; it’s constructed on the countless personal victories she has championed, the teams she has led to happiness and success, and the industry relationships she has fortified.

Leaders like Marcia Bollinger are the glue that not only holds the multifamily industry together but also propels it with unwavering dynamism and heart. It’s essential to remember that behind every great initiative, project, or success, there is a leader who believes in the potential of their team and the industry. Marcia Bollinger is that leader—always present, always supportive, and always driving us towards a brighter, more connected future.

#MultifamilyWomen #WeAreMultifamily

jayde mcgivern multifamily innovation council

Multifamily Innovation® Council Welcomes Jayde McGivern, Director of Systems at RedPeak

Scottsdale, Arizona – February 21, 2024 — The Multifamily Innovation® Council is proud to announce that Jayde McGivern, a seasoned professional deeply dedicated to pioneering property management systems, has joined the ranks of its esteemed council members. With Jayde’s membership, the Council continues to uphold its commitment to driving innovation and operational excellence in the multifamily industry.

At RedPeak Real Estate, Jayde plays a pivotal role as the overseer of Information Technology. With a rich history spanning 22 years, RedPeak Real Estate has established itself as a prominent player in the Denver and Metro areas, boasting a portfolio of 3300 units. Jayde, a proven and hands-on technology leader, brings a wealth of experience to the table.

Jayde brings to the council a genuine passion for innovation, coupled with over a decade of property management experience. Her proven expertise in software implementation and project management has led to noteworthy advancements in operational efficiency and digital transformation at RedPeak. As the Director of Systems and a pivotal figure in the company’s Innovation Committee, she has been instrumental in formulating best practices that streamline company policies and enhance data integrity.

“It’s an honor to join the Multifamily Innovation® Council. Being a part of this signifies more than just a personal achievement; it represents a commitment to fostering a culture of continuous improvement and innovation in the multifamily industry,” said McGivern. “Now, as a member of this esteemed council, I am thrilled to contribute my experience and insights to shape the future of property management. This platform allows me to collaborate with other industry leaders, sharing best practices and pioneering strategies that will drive multifamily forward.”

Chairman of the Multifamily Innovation® Council and CEO of Multifamily Leadership, Patrick Antrim, expressed his enthusiasm for Jayde’s addition to the council, “Having Jayde join the Multifamily Innovation® Council is a significant milestone for us. Jayde’s remarkable track record at RedPeak, especially in driving operational efficiency and spearheading digital transformation, aligns perfectly with the ethos and vision of our council. Her extensive experience and proactive approach in integrating technology with management practices are exactly the qualities we seek in our members.”

Jayde’s background is rich in diverse operational and technological roles which have shaped her into an exceptional asset for RedPeak. Her educational prowess, holding a Bachelor of Science in Industrial Technology Management from Berea College, enhances her ability to leverage technology for efficient management practices. Jayde thrives in dynamic environments, utilizing her excellent communication, writing, and project management skills to manage multiple initiatives and lead cross-functional teams effectively.

Her strengths in providing best-in-class software support, diagnosing and resolving critical issues, and implementing change management processes solidify her as a key contributor to the Council’s mission of fostering trusted circles of prosperity within the multifamily industry.

About Multifamily Innovation® Council:
The Multifamily Innovation® Council is an executive level membership organization dedicated to the pursuit of the profitable Multifamily Company. We are uniquely positioned to focus on the intersection of Leadership, Technology, and Innovation. The Multifamily Innovation® Advisory Council serves as a hub for visionary leaders committed to shaping the future of the multifamily industry. 

For more information, visit https://multifamilyinnovation.com/council/

For media inquiries or further information, please contact:

Media Contact:
Email: [email protected]

Source: Multifamily Leadership

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Krista Hurley is Bridging Data Insights and Human Connections in Multifamily

Imagine a strong and impactful individual in the multifamily industry who truly cares about the business outcomes of her clients. Who is that? That’s Krista Hurley. She isn’t just another name in a sea of professionals; she represents leadership that’s genuinely transformative. Krista epitomizes the convergence of data-driven insights and human connection, all wrapped up in a smile that warms leaders across the industry.

With an 11-year tenure that began with the nuts and bolts of leasing, Krista’s journey is a testament to the adage that leaders are made, not born. Her ascent to Industry Principal at RealPage is a narrative of relentless passion, a keen understanding of multifamily data, and an innate ability to connect dots and people in ways that redefine networking.

In an industry where technology can seem cold and impersonal, Krista brings warmth. Her laughter is the harmonious soundtrack to the often complex PropTech landscape she navigates. She’s the person who won’t just shake your hand; she’ll remember your story, your challenges, and she’ll actively connect you to opportunities that can change the course of your multifamily journey.

But make no mistake, behind Krista’s smile lies a sharp mind that has mastered multifamily data and trends. Her role as an Industry Principal is multifaceted – she’s the guardian of client experiences, an advocate for seamless management solutions, and a champion for innovations that empower property owners, operators, and renters alike. Krista doesn’t sell products; she offers solutions to business challenges and builds relationships.

Her contribution to Multifamily Women® is equally notable. Krista understands that supporting women in our industry isn’t just about advocacy; it’s about creating spaces where we can lead, innovate, and inspire. Through her actions and commitment, Krista paves the way for peers and newcomers to envision a career that’s not just about climbing the ladder but also about uplifting the industry as a whole.

It’s leaders like Krista Hurley who remind us that the pulse of the multifamily industry beats strongest at the intersection of expertise and empathy. She’s an inspiration for many in our community and a powerful ally in the pursuit of transforming the multifamily industry from within. Her support for Multifamily Women® isn’t just a role; it’s part of who she is — an embodiment of proactive, people-centered, and forward-looking leadership.

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Multifamily Innovation® Council Welcomes Esteemed Industry Leader Tina West

Scottsdale, AZ – Multifamily Leadership proudly welcomes Tina West, Executive Vice President at Sares Regis Group, as the newest member of the Multifamily Innovation® Advisory Council. 

Tina West, a highly accomplished figure in the multifamily property management industry, has joined the prestigious Multifamily Innovation® Advisory Council, bringing with her a wealth of experience and strategic insight. Known for her high-energy, results-oriented leadership, West’s addition will enhance the collective expertise of industry leaders driving innovation in multifamily housing.

Currently at the helm of launching a national multifamily property management service, West has held pivotal roles in the industry, notably as a former Chief Operating Officer overseeing 40,000 units under third-party management in Texas, as well as launching multiple verticals with firms like Monarch Group and LMC. With an impressive career spanning over 30 years, West’s visionary strategies and hands-on approach have significantly impacted operations, client relationships, and overall industry growth.

Patrick Antrim, Chairman of the Multifamily Innovation® Advisory Council and CEO of Multifamily Leadership, expressed excitement about West’s inclusion: “Tina West is a remarkable addition to our esteemed council. Her extensive background in strategic leadership, team development, and innovative solutions aligns seamlessly with our mission to drive multifamily innovation forward. We eagerly anticipate her contributions.”

During her recent tenure as Executive Vice President  for the West Region, West managed a portfolio of 110,000 units from Texas to CA, showcasing her proficiency in driving growth and fostering high-performance teams. Her expertise in staffing, leading teams , and bottom-line profit generation has been instrumental in establishing industry benchmarks.

“I am honored to join the Multifamily Innovation® Advisory Council and contribute to shaping the future of our industry,” remarked West. “Being part of the Innovation Council not only allows me to learn and strategize from some of the best in the industry but my goal is to add value and give back to others from my own lessons learned.”

West’s focus on innovative ideas that drive sales and establish brand leadership in the marketplace aligns perfectly with the council’s ethos of fostering innovation and collaboration within the multifamily industry.

About Multifamily Innovation® Council:
The Multifamily Innovation® Council is an executive level membership organization dedicated to the pursuit of the profitable Multifamily Company. We are uniquely positioned to focus on the intersection of leadership, Technology, and Innovation.The Multifamily Innovation® Advisory Council serves as a hub for visionary leaders committed to shaping the future of the multifamily industry. 

For more information, visit https://multifamilyinnovation.com/council/

For media inquiries or further information, please contact:

Media Contact:
Email: [email protected]
Source: Multifamily Leadership

multifamily women podcast mri software update

Meet the Sponsors Series – Trends and Insights in the Multifamily Industry with MRI Software

In this episode, host Carrie Antrim engages Katie Battig and Liz Findura from MRI Software in a nuanced discussion about the company’s initiatives in fraud prevention and their exploration of AI technology within the real estate sector. While AI often floats around as an industry buzzword, the conversation delves into how MRI Software is actively incorporating it as a tool aimed at supporting organizational efficiency.

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Strategic Innovator Heather Williams Brings Expertise to Multifamily Innovation® Council

December 20, 2023 – Scottsdale, AZ — Multifamily Leadership proudly welcomes Heather Williams, Vice President of Strategic Solutions at Willow Bridge Property Company, as the newest member of the Multifamily Innovation® Advisory Council. Heather brings extensive experience and a forward-thinking approach to the council, enhancing the collective expertise of industry leaders shaping the future of multifamily housing.

At Willow Bridge Property Company, formerly known as Lincoln Property Company’s residential division, Heather oversees strategic solutions for over 75,000 units during her 16-year tenure. Her profound industry experience positions her uniquely to contribute invaluable insights to the Council.

Patrick Antrim, Chairman of the Multifamily Innovation® Advisory Council and CEO of Multifamily Leadership, expressed his enthusiasm about the new addition: “Heather Williams is a phenomenal asset to the Multifamily Innovation® Advisory Council. Her deep understanding of strategic solutions and technology implementation in the multifamily sector aligns perfectly with our mission. Heather’s innovative mindset and proven track record in enhancing resident experiences through technology will be invaluable in our continuous effort to advance the industry.”

Heather spearheads the programming aspect of technology across 9 states across the Southeast Region. She directly oversees the Southeast digital strategy, pre-development programming, and technology departments, meticulously crafting successful and measurable platforms for client success.

“I love technology,” Heather shares. “I’m always one of those people that wants to try things and beta test anything I can get my hands on.” Her passion for technology, coupled with a background in education, fuels her dedication to training and implementing cutting-edge solutions.

With a goal to bridge the gap between operations and marketing, Heather aims to explore innovative approaches to deploying technology that resonate across different generations, contributing to a more integrated living experience.

“Our industry is evolving at a rapid pace, the current market is redefining the need to focus on maximizing efficiency and navigating changing regulations being enacted across the country,” stated Kerry W. Kirby, Chair of Technology Initiatives for the Multifamily Innovation Advisory Council. “It is critical for industry leaders to collaborate, exchange ideas, and rethink operating models together. The council provides that structured platform, which is designed to transform, innovate, and set the stage for future success. Heather will be a valuable addition to our members, we are excited to have her join our prestigious group of thought-leaders.”

Heather emphasizes, “Innovation and technology are the architects of a better life. At Willow Bridge, we leverage these tools not just to stay ahead, but to sculpt an elevated resident experience, where every advancement contributes to a richer, more connected community.”

Council members benefit from Heather’s expertise, gaining insights into deploying technology effectively while bridging operational and marketing strategies. Her insights and dedication to improving the resident experience will undoubtedly elevate the industry’s standards.

About Multifamily Innovation® Council: The Multifamily Innovation® Advisory Council serves as a hub for visionary leaders committed to shaping the future of the multifamily industry. Through representation, inspiration, and support, the council fosters innovation, collaboration, and advancement within the multifamily sector. For more information, visit https://multifamilyinnovation.com/council/

Media Contact:
Email: [email protected]
Source: Multifamily Leadership

best places to work multifamily for women

Multifamily Leadership Honors Companies in Best Places to Work Multifamily® for Women Rankings

Phoenix, Arizona – December 12, 2023 – The Multifamily Innovation® Summit, held on December 5-6, 2023 in Phoenix, Arizona, was the prestigious backdrop for the unveiling of the Best Places to Work Multifamily® for Women rankings. This annual event, a focal point for the multifamily industry, welcomed senior executives from across the nation who gathered to celebrate and acknowledge the companies that are setting benchmarks in employee involvement and satisfaction.

The rankings, a critical component of recognizing industry leaders, were exclusively revealed to an audience of  multifamily executives. Each company listed first achieved recognition in the Best Places to Work Multifamily® before securing their position in the Best Places to Work Multifamily® for Women list. This two-tiered achievement underscores the commitment and success of these organizations in fostering a work environment where employee feedback and satisfaction are paramount.

The criteria for ranking were rigorous, emphasizing high levels of employee participation and positive response rates in internal surveys, and the requirement of being a recognized “Best Place to Work Multifamily®” in the current year. This benchmarking provides a transparent and comprehensive view of the companies leading the way in employee engagement and satisfaction within the multifamily industry.

The Best Places to Work Multifamily® for Women list, a prestigious recognition in the multifamily industry, sets rigorous criteria for organizations aspiring to be acknowledged for their commitment to inclusivity. To qualify, companies must have a minimum of 15 women on their team, regardless of the organization’s size. For organizations with over 60 employees, at least 25% of the workforce should be female. A key factor is the female response rate to internal surveys, which must be 40% or higher, and even more stringent at 80% for employers with less than 25 women. A minimum of 10 female responses is mandatory for consideration. Additionally, organizations must be recognized as a “Best Place to Work” for the current year and demonstrate an 80% average positive response rate among their female employees. For larger companies that conduct selective employee surveys, a minimum of 40% of the respondents should be women. 

This comprehensive set of criteria underscores the importance of female representation and satisfaction in the workplace, highlighting the industry’s commitment to fostering equitable and inclusive work environments.

BEST PLACES TO WORK MULTIFAMILY® FOR WOMEN – PROP MGMT COMPANIES/OWNERS
1 Zocalo Community Development
2 NorthPoint Management
3 The Garrett Companies
4 Stoa Group, LLC
5 Luves Management LLC DBA City Heights Asset Management
6 FCI Residential
7 GrayCo Properties
8 RealSource Properties
9 BSR REIT
10 StoneRiver Company
11 SYNC Residential
12 American Communities
13 Decron Properties
14 Stone Mountain Properties
15 Scully Company
16 Avanti Residential
17 Chestnut Hill Realty
18 Eenhoorn, LLC
19 Hankin Apartments
20 The REMM Group
21 IMT Residential
22 Liv Communities LLC
23 TriBridge Residential
24 Apartment Dynamics
25 Alco Management, Inc.
26 Fogelman Properties
27 WRH Realty Services
28 Monument Real Estate Services
29 Carter-Haston Real Estate Services, Inc.
30 Park Properties Management Co
31 Trilogy Real Estate Group
32 Lawson
33 DASMEN Residential
34 ResProp Management
35 GoldOller Real Estate Investments
36 Westdale Asset Management
37 PEG Property Management Group
38 Kaftan Communities
39 Portico Property Management
40 The RADCO Companies
41 Presidium
42 Sunbelt Properties
43 Vidalta Property Management
44 Northland Investment Corporation
45 JVM Realty
46 Killam Apartment REIT
47 The Life Properties
48 Keener Management, LLC
49 Klingbeil Capital Management

BEST PLACES TO WORK MULTIFAMILY® FOR WOMEN – SUPPLIERS/VENDORS
1 The KSC Group
2 ApartmentGeofencing.com
3 Real Estate Business Analytics (REBA)
4 Spherexx
5 Leonardo247, Inc.
6 APARTMENT SEO, LLC
7 Apartments.com
8 Digible Inc
9 HappyCo, Inc.
10 Funnel
11 Grace Hill

The Multifamily Innovation® Summit, through these rankings, continues to highlight and celebrate the companies that are not just excelling in business but are also paving the way for an inclusive and engaging work environment. As the industry evolves, these rankings serve as a testament to the ongoing commitment to excellence and employee-centric practices in the multifamily sector.

For more information about this year and previous years’ rankings, and to register for the Best Places to Work Multifamily®, please visit Multifamily Women®: https://multifamilywomen.com/

Media Contact:
[email protected]
480-719-4409

multifamily women podcast jennifer carter

Empathy & Innovation: The Dual Engines of Multifamily Success with Jennifer Carter

In today’s episode of the Multifamily Women® Podcast, host Carrie Antrim sits down with Jennifer Carter, the Customer Advocacy Manager at HappyCo, to delve into the twin pillars of empathy and innovation that are transforming the multifamily industry. Jennifer’s rich cross-industry background empowers her with unparalleled insights, and today she’s sharing them exclusively with you.

multifamily women podcast pfister faucets

Unlocking Value in Multifamily: The Pfister Advantage in Design and Utility

As part of our Multifamily Women® Summit, we share time with innovative brands as part of our “Meet the Sponsors” series that showcases those brands that are supporting the platform to advance technology, innovation, leadership, and investments.

This episode features a discussion with Shannon Irby, the National Account Manager for New Construction at Pfister Faucets. Pfister is a brand that actively supports the platform, promoting technology and innovation within the industry.

Renowned globally for their product innovation, design, and value, Pfister’s designers are based in California, surrounded by forward-thinking designs from various industries such as automotive, aeronautics, computers, and fashion. By following trends in fashion, home design, and car manufacturing, among others, Pfister crafts new and exciting products.

Pfister also prioritizes practical innovation, ensuring their multifamily products are easy to install, clean, and use in everyday life. Working closely with multifamily developers and owners, Pfister tailors their offerings to each customer’s needs, whether that means providing a wide range of options or simplifying the selection process. In essence, Pfister is a full-service manufacturer that offers a diverse range of products, from entry-level to designer custom products for multifamily developers and owners.

Timestamps:
[00:05:13] Push and Seal drain innovation for multifamily properties.
[00:06:03] Practical innovation for everyday life using Pfister Faucets and other multifamily products.
[00:10:02] Pfister’s origin story.
[00:13:14] American Plumber Stories – Pfister’s Web Series.
[00:17:55] Inspiring the next generation of leaders.

Connect:
Shannon Irby Email: [email protected]
Shannon Irby LinkedIn: https://www.linkedin.com/in/shannon-irby-9a1039a/
Pfister Faucets: https://www.pfisterfaucets.com/
American Plumber Series: https://www.americanplumberstories.com/

Connect with Multifamily Women®:
Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Multifamily Women® Summit: https://multifamilywomen.com/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/

multifamily women podcast realpage

The Future of Multifamily: An Insider’s View with RealPage Industry Principals

On today’s episode, host Carrie Antrim talked with Krista Hurley and Talisa Dever who are both seasoned Industry Principals at RealPage. When it comes to leveraging technology to drive efficiencies and increase ROI, these women are the go-to authority. They have been instrumental in shaping innovative strategies that have not just disrupted but transformed the way we think about property management and resident engagement.

linkedin multifamily women podcast amber tran (1)

Bridging The Gap Between Operational Performance And Financial Impact With Amber Tran

In this episode of the Multifamily Women® Podcast, host Carrie Antrim interviews Amber Tran, Product Designer at Vizibly. This episode is part of our “Meet the Sponsors” Series where we get to know the brands creating the most forward-thinking innovations in software and technology to offer solutions for multifamily property management and ownership to become more efficient and successful.

Amber shares her insights on user-centered design and how it can be applied to the world of multifamily property management. She discusses her role at Vizibly and the importance of designing experiences that add value to the end user.

The success of a design or product in property management is measured by its ability to provide a user experience that caters to the needs of property managers. Amber emphasizes the importance of a simplified user interface that is still complex enough for power users, aiming to strike a balance where technology is useful and enhances property managers’ efficiency.

Technology is not meant to replace jobs but rather to support and enhance human efficiency. Amber addresses the fear that technology will replace jobs, clarifying that it is more of a transition. The purpose of technology in this context is to provide property managers and on-site teams with more time to focus on building relationships.

While technology can automate tasks and streamline processes, it cannot replace the human touch and understanding necessary in property management. The goal of technology is to give property managers more time and enable them to be faster and more efficient. The success of a design or product in this context is measured by its ability to improve outcomes, processes, and user experience.

Timestamps:
[00:01:43] Being a product designer in the multifamily industry.
[00:06:01] Designing for different user groups.
[00:07:18] Fail fast and learn fast.
[00:12:08] User-friendly multifamily budgeting with Vizibly.
[00:15:48] Software design and budgeting.
[00:19:36] Decision intelligence and user feedback with Vizibly.
[00:23:16] Budgeting stages and user feedback.
[00:26:10] Multifamily Women® Leadership Series.

Resources:
Amber Tran on LinkedIn: https://www.linkedin.com/in/ambertran7/
Vizibly: https://www.vizibly.io/

Connect with Multifamily Women®:
Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Multifamily Women® Summit: https://multifamilywomen.com/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/

linkedin multifamily women podcast ashley lipp (2)

Empowering Leadership and Re-Imagining Team Structures with Ashley Lipp

In this episode of the Multifamily Women® Podcast, host Carrie Antrim and Ashley Lipp, VP of Residential Property Management at Lloyd Companies, discuss the importance of cultivating a strong relationship with oneself as a leader, and how new leaders often underestimate the significance of this internal connection. It is stressed that without a healthy relationship with oneself and a commitment to self-honesty, it is unlikely for a leader to inspire and motivate others.

angela flick multifamily women

Driving Change in Multifamily: Angela Flick on Adapting and Innovating

On this episode of the Multifamily Women® Podcast, host Carrie Antrim speaks with Angela Flick, Vice President of Strategic Solutions at Mack Property Management. Angela has extensive experience in the industry, having worked for Greystar, Riverstone Residential Group, and ConAm Management. Angela is a member of the Multifamily Innovation® Council and loves talking about prop-tech and innovation.